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Topic: Marketing

Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Read Article
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Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
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Email Marketing Tips to Boost Your Customer Acquisition
Data is raw facts and figures. However, insights (the reasoning and logical connections we make from...

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9 Marketing Strategies for Real Estate Businesses in Nigeria
social media marketing
How To Improve Your Social Media Presence As A Small Business
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
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Marketing tools you need on your website
Marketing tools you must have on your website
In creating a website for your business, you should understand that the main purpose of a website is...
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ways to increase ecommerce conversion rates
7 Proven Ways to Increase Ecommerce Conversion Rates
Increasing your e-commerce conversion rates is a critical part of making the most of your site traffic....
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Marketing lessons Ngozi Odukwe wsiaxon.com
Wishes are Horses and Merchants are Riding
Several years ago, I was introduced to a business where I would receive monthly interests on my seed...
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why time is not the enemy of marketers
Why time is not the enemy of Marketers
Recently GetResponse published a post about how to find time for everything, using a Harry Potter analogy....
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Why marketing is an investment, not an expense
Why Marketing is an Investment, not an Expense
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.