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2022 Consumer Insights and Predictions to Watch

An Agency Perspective
In today’s market, consumer behavior has become increasingly fluid, leaving companies scrambling to keep up with the rapidly evolving trends and maintain their bottom line.

So, how can a business stay ahead of the curve while seamlessly adapting to the dynamism of consumer behavior?

Consumer insight is the key.

Beyond helping you shape and align your company’s marketing content and strategies, you can also identify popular trends and services that can help you justify your marketing efforts.

Are you serious about gaining a distinct competitive advantage in 2022?

Join our webinar this month to learn about the 2022 Consumer Insights and Predictions to Watch (from an Agency perspective).
In this webinar, we’ll be analyzing::
  • Real-time data to predict consumer behavior
  • Trends to watch out for that may likely define your profitability this year.

February 3, 2022

12 PM

1 hour Duration

Kayode Abass

Head of Digital Marketing, WSI Axon
host

Nisham Chhabra

General Manager

Chukwudi Nwokike

Chief Marketing Officer

Kayode Abass

Head of Digital Marketing, WSI Axon
host

Kayode Abass

Head of Digital Marketing, WSI Axon
host

Nisham Chhabra

General Manager

Chukwudi Nwokike

Chief Marketing Officer

Oti Ukubeyinje

Head of Products, Tarragon Group

Kayode Abass

Head of Digital Marketing, WSI Axon

Nisham Chhabra

General Manager

Chukwudi Nwokike

Chief Marketing Officer

Kayode Abass

Head of Digital Marketing, WSI Axon

Nisham Chhabra

General Manager

Chukwudi Nwokike

Chief Marketing Officer

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Oti currently heads Product at Tarragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.