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2022 Consumer Insights and Predictions to Watch

An Agency Perspective
In today’s market, consumer behavior has become increasingly fluid, leaving companies scrambling to keep up with the rapidly evolving trends and maintain their bottom line.

So, how can a business stay ahead of the curve while seamlessly adapting to the dynamism of consumer behavior?

Consumer insight is the key.

Beyond helping you shape and align your company’s marketing content and strategies, you can also identify popular trends and services that can help you justify your efforts in consumer insights in marketing.

Are you serious about gaining a distinct competitive advantage in 2022?

Join our webinar this month to learn about the 2022 Consumer Insights and Predictions to Watch (from an Agency perspective).

In this webinar, we’ll be analyzing;

  • Real-time data to predict consumer insights in marketing.
  • Trends to watch out for that may likely define your profitability this year.

February 11, 2022

12 PM

1 hour Duration

Kayode Abass

Head of Digital Marketing, WSI Axon
host

Obinna Nweke

Business Development Manager, WSI Axon
moderator

Nisham Chhabra

Regional Vice President, Netcore Cloud

Chukwudi Nwokike

Client Success Manager, Netcore Cloud

Oti Ukubeyinje

Head of Products, Terragon Group

Temitayo Ige

Brand Manager, Digital for Central, East, West Africa at Beiersdorf

Santosh Valecha

Global Head - Customer Success at Netcore

Kayode Abass

Head of Digital Marketing, WSI Axon

Nisham Chhabra

General Manager

Chukwudi Nwokike

Chief Marketing Officer

Kayode Abass

Head of Digital, WSI Axon

Kayode Abass is a seasoned marketing communications professional with 8 years’ experience in the industry, 7 of which he has spent in Digital marketing which puts him right at the beginning of the Digital Marketing awakening in West Africa.

He is the founder of Norlage Digital- a business that is focused on helping people navigate digital marketing through training and recruiting.

He joined WSI Axon in 2021 as the Account Director & Head of Digital Marketing, overseeing the several clients serviced by the business.

As the Head of Digital Marketing, Kayode has helped to strategically position several top brands digitally, including Wema Bank’s Alat, Coronation Insurance, Medbury Medicals, Naij.com (now Legit.ng), Dale Carnegie Nigeria, Kohinoor Luxury Restaurant & Lounge, amongst others.

Obinna Nweke is an outstanding sales expert, strategic brand positionist, business growth enthusiast and marketing maverick. Driven by a passion to help businesses scale right from his undergraduate days, Obinna understands growth in a way only very few professionals in the marketplace do.

A charismatic, ingenious and incredibly driven leader, he is a WSI trained digital marketing expert with over 5 years experience helping businesses grow in Nigeria. His marketing ideas are strategic, unconventional, and razor-edge effective.
He currently manages top clients across a variety of Industries, including Banking, Fintech, Health and Insurance, and has successfully managed over 50 marketing campaigns within the country and beyond.

consumer insights in marketing: Obinna

Obinna is a member of the Chartered Institute of Marketing UK, and is an alumnus of the Pan Atlantic University where he obtained an executive certification in Advertising.

He also consults for leading marketing technology giants, Netcore Cloud, where he has been instrumental to a number of valuable acquisitions.

Obinna Nweke continues to be a positively disruptive force to Africa’s corporate marketing climate.

Nisham Chhabra a professional, eloquent and insightful individual with a strong sense of focus and judgement which enables him to inspire, communicate and attain exceptional business performance.

Embodied with personality extraordinaire, and tenacity, he helps prospects navigate through information and arrive at quality content with real value.

Nisham is the African Regional Vice President, with over 15 years of experience. He is an experienced and innovative sales and service consultant with sophisticated sales, customer service, and business administration skills.

Consumer insights in marketing: Nisham

He is reliable in supporting and enabling team effort to produce genuine long-term sustainable development. Equipped with quintessential digital sales skills, He is a proactive and great listener who leverages on content and engages in personal communication to nurture credible business relationships.

Chukwudi Nwokike

Client Success Manager, Netcore Cloud

With over ten years of experience in software development, web marketing, strategizing, and online promotion, Chukwudi specializes in helping brands implement omni-channel marketing campaigns to grow their businesses and increase their ROI. From email marketing and automation, to mobile app onboarding and engagement, customer journey analysis and optimization, user interaction and experience, to front and back-end website design as well as engagement and automation, Chukwudi understands versatility and efficiency and has carved himself a niche in the African business space.

Currently he is the Chief Marketing Officer for WSI Axon where he handles business development and strategic marketing for several high profile clients. He is also a leading Client Success Manager with global martech leader Netcore Cloud where he has been awarded best CSM Africa consecutively between 2018 and 2020.

He currently serves over 60% of Nigeria’s leading banks and is still actively blazing a trail across the African business sphere.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

Temitayo Ige is a seasoned marketing communications professional with over 9 years’ experience in the industry, 8 of which she has spent in Digital marketing which puts her right at the beginning of the Digital Marketing awakening in West Africa.


Some notable feats of Temitayo include starting Isten Digital- a business that is focused on helping people navigate through digital marketing through training and recruiting; co-founding Digital Marketing Meet-Up- a platform for digital marketing professional; member of the board of directors for ADMARP (Association of Digital Marketing Professionals and being a judge for Young Lions and Pitchers awards- an affiliate of Cannes Lions Festival in Nigeria.
Consumer insights in marketing: Temitayo

Privileged to be a marketer through and through, she holds her first degree in Mass Communications with emphasis in Public Relations and Advertising, an MA in Strategic Marketing Communications and a Professional Diploma in Digital Marketing from the Digital Marketing Institute of Ireland.

After getting a taste of the marketing communications agency life at Etu Odi communications as a client service executive and copywriter, Temitayo’s focus in the industry switched to digital marketing during her master’s in University of Greenwich, UK where she had an opportunity to intern at a digital agency which totally changed the course of her career.

After moving back to Nigeria in 2013, she returned to Etu Odi communications, where she started to create a digital department fully understanding the need for such services in Nigeria. A year later, Temitayo joined Wild Fusion, an agency that focused specifically on digital marketing as a digital strategist. During her time there, she got Google certified and went on to become a certified trainer for the Digital Marketing Institute of Ireland helping to train several digital marketers who are currently in top positions across several companies in Nigeria.

With her passion for passing on knowledge and investing in people, she has always engaged in trainings, seminars, conferences and workshops where she helps to raise the next generation of digital marketing professionals, teaching sales staff, entrepreneurs, bloggers, marketing teams and students how to leverage digital marketing. Her passion for training and women empowerment also saw her join the prestigious trainer network of Facebook, who partnered with a local organization to train female entrepreneurs across Nigeria

In 2016, she joined Ogilvy Nigeria where she rose to become the Account Director, overseeing the several clients serviced by the business. Over the years, Temitayo has helped to strategically position several top brands digitally, including Coca Cola, Knorr, FBN Quest, Diamond Bank, Airtel Nigeria, amongst others.

She is currently the Brand Manager- Digital for Central, East, West Africa at Beiersdorf, a global company with presence across over 150 countries. There, she oversees the strategic digital outlook of the business and the digital activities across 35 countries for NIVEA, a brand that has become one of the fastest growing in the market. She continues to explore avenues to grow the industry by organizing conferences, contributing and sharing knowledge as well as constantly seeking opportunities to learn.

Santosh Valecha is a data driven marketer with over 20 years of experience. His experience cuts across the word of direct marketing agency, analytics consulting and a marketeer. 

Worked with Wunderman, Tata Sky Ltd, Hansa Cequity. He is currently heading the Customer Success function – globally at Netcore Cloud.

Consumer insights in marketing: Valecha
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