In creating a website for your business, you should understand that the main purpose of a website is to sell. Your objective for having a website for your business should be how to convert your audience from readers to buyers and advocates for your business. And this is achievable through having the right marketing tools on your website. Here are some marketing tools I strongly recommend for all website.

Marketing tools you must have on your website

1. CRM Integration

The primary purpose of a CRM is to organise, track and manage customer information, activities and conversation. This helps your sales and customer service teams to understand your customers better. And also ensures you are delivering the right message at the right time.

What is CRM integration?

CRM integration is simply building your website and CRM to function seamlessly, instead of using your CRM to just be a system that retains customer information based on manual entries, integrating your website/ Marketing automation software brings in valuable customer information directly to your CRM.

Your salesperson will be able to pinpoint when that lead last visited your site, what they looked at, and what other information they requested.

The best customer automation tool I strongly recommend is Smartech, Hubspot, fresh sales these tools help improve customer communication and retention, increase company profitability and enhance customer/prospect tracking.


2. Google Analytics

Google Analytics is a free web analytics service that allows you to analyze in-depth details of your website visitors, it provides valuable insight that helps you shape the success strategy of your business.

With this tool, you know the details of what people do when they visit your website, how long they stay and what other pages do they visit,  therefore, it gives you the insight to learn the inner structure of your website to see whether it is accomplishing its purpose or not. 

You know what it’s totally free, collect data automatically, you can create customized reports with the dashboard.


3. Live Chat

According to research live chat has the highest satisfaction levels of any customer service channel at 73%, compared to 61% for email and 44% for Phone.

67% of website users want their questions to be answered instantly.

Using a live chat support software helps you to instantly answer user questions and convert them into paying customers, you can also generate leads and retain your customers.

You can try the following live chat for your website. Drift, LiveChat, Olark.


4. On Page SEO (Yoast)


If you create an awesome website, it will not start ranking immediately. On-Page SEO  is the practice of optimizing individual web pages in order to rank higher and earn more traffic from search engines.

Optimising your website for search engine is a key factor for growing your business and establishing authority online

WordPress user can choose from thousands of SEO plugins online but Yoast Plugin top them all, it’s a full-featured Seo solution that automates, optimise just about every aspect of your website.


About Modupe Ogundiran

Web developer at Axon Analytics. She has had the opportunity to work on various web development projects across E-commerce, digital payments, digital services, fashion, print media, news media.