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How to Use the RandC App

 

****PLEASE BE ADVISED THAT THE RandC APP IS A WINDOWS BASED APP AND CURRENTLY WORKS FOR WINDOWS OS ONLY. ****

App Installation

  1. Download the zip file RAnalyticsApp.zip (https://www.dropbox.com/home/Ecobank%20Fintech%20Challenge?preview=RAnalyticsApp+(3).zip)
  2. After downloading in your computer, Extract.
  3. Run the file Setup.exe
  4. Your App has now been installed in Windows.

App  Usage

In order to Use the app to perform the Predictive Analysis Process:

  1. Click on the button Upload file to upload sample bank data used for the testing of this app. You can find the sample data here (https://www.dropbox.com/s/u0bqzv13nex4t92/Bank_Data.txt?dl=0).
  2. Click on Get Dimensions (Which gives the database size used for the predictive analysis)
  3. Click on NA Values, Which counts the number of NA values (empty fields) in your database.
  4. Click on Summary Model ( Shows the most relevant attributes influencing the response.)
  5. Click on Mode Lift (Gives the Model accuracy of the predictive analysis)
  6. You can click on Gain Chart (which is used to visually inspect model performance.)
  7. The Response Maximizer Curve (is used to visually inspect model performance. The response maximum indicates what fraction of population should be targeted to yield maximum results).
  8. Finally, Click on View Output (Which will output the results of the Predictive analysis).

 

The demonstration of this App estimates the likeliness of customers to be cross-sold for term deposits. The output shows the identified customers based on the data uploaded, who are most likely to go for the term deposit product. Through statistical modelling, this App would also be able to predict the likelihood of customers buying various banking products.

This App has been recently built for functionality and not for design. Bear with us. Happy Usage!

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Oti currently heads Product at Tarragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.