Marketing

21 Mar
2018

Leveraging on Customer Data to Improve your Marketing Campaigns

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The age of the customer is here. Customer perception can make or break your business. A good feedback would encourage referrals, testimonials, 5 star reviews. However, a poor experience is also spread through the same channels.   Marketing campaigns are costing businesses more money, because it is getting increasingly harder

07 Jul
2017

Why time is not the enemy of Marketers

why time is not the enemy of marketers

Recently GetResponse published a post about how to find time for everything, using a Harry Potter analogy. Other than fueling my desire to write a Harry Potter-themed marketing post – which I soon will – Hermione’s Time-Turner got me thinking about time and marketing as they relate to something I read

12 Apr
2017

Media Outlet Benefits for Nigerian Brands

Media Outlet Benefits for Nigerian Brands

COMPARISON OF VARIOUS ADVERTISING OUTLETS FOR NIGERIAN BRANDS Growing your brand in nigeria must be done through the appropriate channels, this article shows you a comparison breakdown you can pursue for advertising. Let’s check out the various media outlets below: 1. Television Benefits Very visual, attention-getting; glamorous; consumer associations of quality;

10 Apr
2017

Complete Actionable Marketing Tactics to Drive Sales in Nigeria

Complete Actionable Marketing Tactics to Drive Sales in Nigeria

Are you looking at increasing traffic and sales o your business and online store? Well, if you’re answer is yes, then this article is for you, as we have put together the complete actionable marketing tactics to drive sales for your business in Nigeria. Building your online store involves you