21 Mar

Leveraging on Customer Data to Improve your Marketing Campaigns


The age of the customer is here. Customer perception can make or break your business. A good feedback would encourage referrals, testimonials, 5 star reviews. However, a poor experience is also spread through the same channels.   Marketing campaigns are costing businesses more money, because it is getting increasingly harder

07 Jul

Why time is not the enemy of Marketers

why time is not the enemy of marketers

Recently GetResponse published a post about how to find time for everything, using a Harry Potter analogy. Other than fueling my desire to write a Harry Potter-themed marketing post – which I soon will – Hermione’s Time-Turner got me thinking about time and marketing as they relate to something I read