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Wishes are Horses and Merchants are Riding

Several years ago, I was introduced to a business where I would receive monthly interests on my seed capital. It was an exciting offer with great marketing lessons to share. A feature of the business is that over time the entire principal sum would be returned. Not only did I jump at the offer, but …

Why time is not the enemy of Marketers

Recently GetResponse published a post about how to find time for everything, using a Harry Potter analogy. Other than fueling my desire to write a Harry Potter-themed marketing post – which I soon will – Hermione’s Time-Turner got me thinking about time and marketing as they relate to something I read earlier. In a recent post …

Why Marketing is an Investment, not an Expense

Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world …

Media Outlet Benefits for Nigerian Brands

COMPARISON OF VARIOUS ADVERTISING OUTLETS FOR NIGERIAN BRANDS Growing your brand in nigeria must be done through the appropriate channels, this article shows you a comparison breakdown you can pursue for advertising. Let’s check out the various media outlets below: 1. Television Benefits Very visual, attention-getting; glamorous; consumer associations of quality; can combine audio, visual, text, …

Complete Actionable Marketing Tactics to Drive Sales in Nigeria

Are you looking at increasing traffic and sales o your business and online store? Well, if you’re answer is yes, then this article is for you, as we have put together the complete actionable marketing tactics to drive sales for your business in Nigeria. Building your online store involves you gaining as many visitors to …