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10 Marketing Trends Learned from Martech Knowledge Exchange Lagos, 2018

Advertising Duopoly with Google and Facebook. Advertising expenditure in Middle East and Africa is supposed to grow at 10% while Digital Advertising expenditure is going to grow at 30%. There is a major duopoly between Google and Facebook for advertising. However, are they the most popular or the most effective? Marketer’s Approach to Digital Marketing …

Mobile Marketing Strategies for your Nigerian Business

All marketing strategy is a coherent and agreed upon thought process formed with the aim of increased revenue and market share. Broadly speaking, marketing strategies refer to the set of actions designed to meet your business goals. It answers the question of what has to be done and usually contain three important elements: Who your …

Why your content marketing plan is failing terribly

Content is King. You need content to survive. If you don’t have a content marketing plan, you are missing out on a lot of traffic. These are words we’ve all heard someone say before, and in the past decade content has received a lot of recognition. Don’t get me wrong. Content is really important, content …

Advertising Agency Vs Creative Agencies

To answer the question, we first need to define both business models – The advertising agency (commonly referred to as the creative agency) as well as the digital agency. An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion …