Social media technology has taken over the world for the past decade and in Nigeria, it has become the current phenomenon; these social networking apps are the preferred source of information, content, and engagement. A study published by socialmediatoday shows that teenagers spend up to 9 hours online every day online, while 30% of that …
After the successful Sales funnel workshop held early this year, we decided to put up a post to let you know all we have put in to make the training success and also share the lesson learned from the training held. It all started from the initial planning and by the WSI team. We set …
Advertising Duopoly with Google and Facebook. Advertising expenditure in Middle East and Africa is supposed to grow at 10% while Digital Advertising expenditure is going to grow at 30%. There is a major duopoly between Google and Facebook for advertising. However, are they the most popular or the most effective? Marketer’s Approach to Digital Marketing …
The Holiday Season is here, and it is time for Marketers to fine-tune their strategies to ensure that their customers are thinking of them this season. Customer’s expectations are shifting across all industry verticals, in order to compete you need to be where our customers are. We conducted a webinar in collaboration with Netcore Solutions where …
All marketing strategy is a coherent and agreed upon thought process formed with the aim of increased revenue and market share. Broadly speaking, marketing strategies refer to the set of actions designed to meet your business goals. It answers the question of what has to be done and usually contain three important elements: Who your …
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