Thanks to a combination of telecommunications infrastructure working with online marketing solutions, you can now get the benefits of a digital campaign for customers without Internet access. These strategies are specially suited for Fast Moving Consumer Goods (FMCG), Betting, Election Campaigning and Retail due to the wide income ranges of
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You Need to Be Collecting the Right Data from Your Customers
There is a lot of talk about optimization, online advertisement, omni-channel marketing experience being spoken about by marketers. There is no doubt that this new adaptive form of marketing is helping businesses increase their ROI on advertising and improve their customer’s experience. However, your business cannot take advantage of this
How Chatbots are improving the way we engage with customers
When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that the best customer experiences are created through interactive platforms and personalized messages. Chatbots provide a way for you to do this and more. Just as you automate and personalize your
9 Secrets to increasing Your Email Marketing Engagement Today
Arguably the most important statistic for an email marketing campaign is the open rate (OR). Why? If your email is never opened, it is never seen; meaning your message is limited to the content of the subject line. The second most important statistic is the click rate. Why is the
10 Marketing Trends Learned from Martech Knowledge Exchange Lagos, 2018
Advertising Duopoly with Google and Facebook. Advertising expenditure in Middle East and Africa is supposed to grow at 10% while Digital Advertising expenditure is going to grow at 30%. There is a major duopoly between Google and Facebook for advertising. However, are they the most popular or the most effective?