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Mobile Strategies to Increase app engagement and revenue

A lot of mobile App Users and Entrepreneurs believe that the most important activity to note about your app, is the app installs. And so once you are able to hit a certain level of downloads, they consider themselves successful. But from handling numerous Nigerian clients in the mobile app industry, we have to realize that …

Ecommerce marketing in Nigeria

Ecommerce marketing is the process of promoting revenue and sales by raising awareness about an online store’s brand and product offerings. Digital marketing in Nigeria for ecommerce applies traditional marketing principles to a multichannel, data-driven environment. Ecommerce marketing in Nigeria can be divided into two general actions: driving website traffic and creating the ultimate customer experience …

Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?

The battle of Konga vs Jumia has begun. As the Nigerian ecommerce game becomes ever more competitive, the biggest companies have been founded, have grown incredibly, and have suddenly found themselves on the brink of direct competition with one another. In this article, we hope to give a clear-eyed analysis of the Konga/Jumia divide: With both operating very …

Social Media Checklist For Your Ecommerce Store in Nigeria

Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business. Social media platforms are ever constantly changing and innovating, we have created this checklist to reflect this changes and ensure your social media profiles are …

Ecommerce Email Marketing Principles for Nigerian businesses

The best ecommerce email marketing principles all together in one post Ecommerce and email marketing for nigerian businesses cannot be separated, infact growing your ecommerce business requires you to come up with a proper email marketing strategy. Most Nigerian ecommerce business understand the problems of abandoned carts, low sale cycles and low conversion rates etc. …