ecommerce

07 Apr
2017

Ecommerce marketing in Nigeria

Ecommerce marketing in Nigeria

Ecommerce marketing is the process of promoting revenue and sales by raising awareness about an online store’s brand and product offerings. Digital marketing in Nigeria for ecommerce applies traditional marketing principles to a multichannel, data-driven environment. Ecommerce marketing in Nigeria can be divided into two general actions: driving website traffic and

03 Apr
2017

Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?

Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?

The battle of Konga vs Jumia has begun. As the Nigerian ecommerce game becomes ever more competitive, the biggest companies have been founded, have grown incredibly, and have suddenly found themselves on the brink of direct competition with one another. In this article, we hope to give a clear-eyed analysis of the Konga/Jumia

31 Mar
2017

Social Media Checklist For Your Ecommerce Store in Nigeria

Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business.

Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business. Social media platforms are ever constantly changing and innovating, we have created this checklist to reflect this changes and ensure

31 Mar
2017

Ecommerce Email Marketing Principles for Nigerian businesses

Ecommerce Email Marketing Principles for Nigerian businesses

The best ecommerce email marketing principles all together in one post Ecommerce and email marketing for nigerian businesses cannot be separated, infact growing your ecommerce business requires you to come up with a proper email marketing strategy. Most Nigerian ecommerce business understand the problems of abandoned carts, low sale cycles