Digital Marketing in 2017
For several years, to work as a Marketer, you had to have a degree in marketing. In most cases, you needed an MSc, followed by other certified studies and programs. However, the explosion of the internet in commerce, finance, business and virtually every other aspect of life has created a stratosphere theming with opportunities, markets and platforms for businesses and brands to increase their marketing efforts without geographical boundaries.
Digital Marketing through its model of individual and mass-messaging approach to marketing, has embedded itself in Marketing. Basic business tools like Email have become channels for Lead generation, Client Services, Inbound Marketing and numerous other elements that make the use of digital platforms endemic to successful marketing.