There is a lot of talk about optimization, online advertisement, omni-channel marketing experience being spoken abo… Read more
Blog
Blog
How Chatbots are improving the way we engage with customers
When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that … Read more
9 Secrets to increasing Your Email Marketing Engagement Today
Arguably the most important statistic for an email marketing campaign is the open rate (OR). Why? If your email is never … Read more
Leveraging on Customer Data to Improve your Marketing Campaigns
The age of the customer is here. Customer perception can make or break your business. A good feedback would encourage re… Read more
10 Marketing Trends Learned from Martech Knowledge Exchange Lagos, 2018
Advertising Duopoly with Google and Facebook.
Advertising expenditure in Middle East and Africa is supposed to grow a… Read more