Menu Close

Topic: Marketing Automation

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
Read Article
The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Creating SEO-friendly content for your website
Tips On How To Create SEO-Friendly Content On Your Website
  You don’t have to shun out content for writing’s sake if you really want to make money...

Most Popular Articles About Business StrategyMarketingMarketing Automation

No posts found
Marketing tools you need on your website
Marketing tools you must have on your website
In creating a website for your business, you should understand that the main purpose of a website is...
Read Article
corporate events Ngozi Odukwe wsiaxon.com
How to Solve the Biggest Problems with Corporate Events
A myth that corporate events can never go flawless needs to be debunked. We could go on and on to analyze...
Read Article
Using Marketing Automation to Build a Steady Flow of Leads for Your Business
Using Marketing Automation to Build a Steady Flow of Leads for Your Business
For those not familiar with marketing automation, this is a method of using software (and tactics) to...
Read Article
smartech marketing automation
Top 10 considerations for Agencies when choosing a Marketing Automation platform
When it comes to picking a marketing automation platform, it’s important to choose the right fit for...
Read Article
Internet Marketing Benefits for Building a Nigerian Business
Internet Marketing Benefits for Building a Nigerian Business
Growing a business in Nigeria has grown before the four walls of traditional marketing. Companies are...
Read Article
7 Secrets of SMS Marketing that every Nigerian Business Should Know
7 Secrets of SMS Marketing that every Nigerian Business Should Know
7 Secrets of SMS Marketing that every Nigerian Business Should Know SMS marketing in Nigeria can be a...
Read Article

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.