Marketing Automation

21 Mar
2018

Leveraging on Customer Data to Improve your Marketing Campaigns

The age of the customer is here. Customer perception can make or break your business. A good feedback would encourage referrals, testimonials, 5 star reviews. However, a poor experience is also spread through the same channels.   Marketing campaigns are costing businesses more money, because it is getting increasingly harder

15 May
2017

Using Marketing Automation to Build a Steady Flow of Leads for Your Business

Using Marketing Automation to Build a Steady Flow of Leads for Your Business

For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting prospects with unwanted sales messages (that

27 Feb
2017

Internet Marketing Benefits for Building a Nigerian Business

Internet Marketing Benefits for Building a Nigerian Business

Growing a business in Nigeria has grown before the four walls of traditional marketing. Companies are beginning to establish a firm stance on digital marketing, and these companies are not just top rate corporate bodies but even SME’s are grabbing unto the digital marketing wagon in Nigeria. There was also

21 Feb
2017

7 Secrets of SMS Marketing that every Nigerian Business Should Know

7 Secrets of SMS Marketing that every Nigerian Business Should Know SMS marketing in Nigeria can be a great tool to reach your customers instantly on their mobile phones. SMS messages are likely to be opened within just five minutes of being received. However, in this decade, there are challenges with