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Topic: Social Media

User-Generated Content
Social Media
10 Ways to Boost Social Media Engagement with User-Generated Content.
May 11, 2023
| 10 minutes to read
The era of User-Generated content is upon us! It has become a phenomenon that has disrupted the world...
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User-Generated Content
Social Media
10 Ways to Boost Social Media Engagement with User-Generated Content.
May 11, 2023
| 10 minutes to read
The era of User-Generated content is upon us! It has become a phenomenon that has disrupted the world...
Read Article
Mistakes Social Media Marketers Make
Social Media
5 Mistakes Social Media Marketers Make
February 02, 2023
| 5 minutes to read
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
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Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
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Most Popular Articles About Social Media

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social media marketing
Content Marketing
How To Improve Your Social Media Presence As A Small Business
February 14, 2020
| 4 minutes to read
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
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Ultimate Guide to Facebook Adverts that Converts
Advertising
Marketing With Facebook Video
November 22, 2019
| 2 minutes to read
Video allows you to connect with prospects and customers on an intimate level. Facebook amplifies that...
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How to get $0.01 on Facebook Ads for Nigerian Advertisers
Uncategorised
Why You Should Focus More On Facebook Ads In 2020
November 19, 2019
| 3 minutes to read
Facebook advertising is the most cost effective any brand should focus on because it is cheaper compared...
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Digital marketing strategy
Four Great Tools To Help Improve PPC Ads
November 08, 2019
| 4 minutes to read
Every digital marketer wants to reach the top position on the search engine results. However, if you’ve...
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screenshot-instablog9ja.com-2019.08
Social Media
Basic Elements of A Social Media Strategy That Boosts Engagement, Leads & Sales
August 28, 2019
| 7 minutes to read
An essential aspect of success at anything is putting a strategy in place. A planned course of action,...
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online-marketing
Business Strategy
Top 6 Online Marketing Strategy for Business Owners
October 27, 2017
| 6 minutes to read
It is no news that online marketing plan is essential for every organization that aims at reaching millions...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.