It is no news that online marketing plan is essential for every organization that aims at reaching millions of potential customers. Top agencies or companies that are recording growth will no doubt tell you they take online marketing seriously.
If you are an entrepreneur and desire to take your business to new heights, you need online marketing strategies. To be successful in every campaigns and projects you carry out as an entrepreneur, there are 6 basic strategies you need to be familiar with.
Blog: Content marketing is an important online strategy for business owners. This is one way to drive traffic to your website. Creating and publishing high quality content regularly can have positive impact on your business. Mike Lieberman of square two marketing says you can increase your website’s ability to be found on social media by blogging twice in a week. It is important to note that this will not translate to success immediately, it is a long term strategy that every entrepreneur needs to embrace.
The blog is an avenue to drive sales but providing your audience with informative content will help in building a long term relationship with your audience. You can also guest blog by contributing meaningful content to other websites; this can expand your reach. If you find a popular blogger who often writes about a particular subject that directly relates to your line of work, reach out to them. That might be an effective way to promote your business.
Social Media: According to Mike Volpe of HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing and direct mail. What this means is that your business will gain more exposure by being on social media. There are several social media platforms a business owner can leverage on. They are Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest to mention a few. The most popular are Facebook, Twitter and Instagram.
For a new business, start out with three and use these platforms to connect your business’ value to your target audience. Invest enough time and resources in growing your social audience. When you have delivered a successful result, you can expand to other available platforms. Ensure to have a solid strategy that you are consistent with and share content that are relevant to your audience. The sole goal of a business is to make returns but it is important provide your audience with information that are also useful to them. Do not oversell.
Most times, people who engage with your website on first interaction do not convert immediately. One way to nurture your lead is by capturing the email address of your visitors. Send emails as well as email reminders. Email remains the highest converting channel for interacting with leads. A trick to getting your website visitors’ email is to offer something for free in exchange for the consumer’s email address; something compelling either by offering them a coupon or by asking them to make a digital download.
Whatever marketing campaign you are doing, integrate email marketing as an additional channel to achieve a maximum result. For example, “if you’re running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers,” Ron Cates.
The competition for visibility is intense therefore to amplify your content across hundreds of local and global channels, you need to employ press release technique. This will give you an avenue as a small business to gain same exposure as the larger brands. Partner with bloggers whose blog has a high domain authority and generate significant traffic and print media with a lot of readership. This will enable you put your brand directly in front of your customers and this interaction can lead to a long lasting impression.
Although the world has gone digital, the print media still exists and still thrives in some niches. If you choose the right print media, you can create a wide impression and at a low cost since the popularity of print is gradually decreasing.
Search Engine Optimisation:
SEO is an essential aspect of online marketing. Optimising your website for relevant keyword is important to marketing your business online. If your company is not found in search engine your potential customers will click on your competitor’s website. Ensure your website is search engine friendly and perform an on-page and off-page SEO on your website. Basic things to look out for are and not limited to meta title and description, load time, mobile usability, content quality. Although ranking on search engine can be an overwhelming task, it is not to be neglected. It is a way to generate organic traffic and help people find you online. Also, it requires constant monitoring and an SEO expert to drive a successful SEO campaign. You can easily outsource it to local SEO companies.
As a business owner, there are many weapons available increasing sales and driving traffic to your website. Organic methods are cheap or available at a low cost just like the aforementioned strategies. Why pay if you can get your target audience online?
If you want to maximize your audience reach, you have to pay. Paid marketing are affordable; you can spend $20 a day to reach a large audience and instantly measurable; you can immediately decipher what works and what doesn’t and made modification. Also, paid advertising is easier than SEO. It is no news that SEO is hard especially having to avoid being penalized by Google algorithms. With paid, you have less things to worry about. Furthermore, since most users don’t convert on first visit, you can remarket to your audience using paid marketing method.
Paid marketing are Search Engine Marketing(SEM) and Pay Per Click (PPC).