Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.

Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.

Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.

If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.

1. WordStream Advisor: Streamline your PPC campaigns at scale

WordStream offers a pretty neat tool that is targeted to small and medium-sized business owners who want to manage their PPC campaigns across advertising platforms properly. The tool can integrate with different PPC channels like Google Ads, Facebook, Bing, and Instagram.

One of the best features is the 20-Minute Work Week, a workflow that includes 9 items to help you improve the overall PPC process. It will analyze everything: get suggestions for ad budget and ad changes, identify valuable and negative keywords, split up ad groups, and create reports around conversion and call data.

2. SE Ranking: Comprehensive keyword and competitor analysis

SE Ranking PPC research tool focuses on keyword research, competitor analysis, and advertising campaign planning. When researching competitors on SE Ranking, you can enter your domain to find a list of websites that compete with you in paid search.

You can also find which keywords they are using, which ads drive the most traffic, how they rank in search engines, and how their ads look like in paid search. The tool shows competitor’s data like search volume, CPC, KEI, traffic cost, and a number of clicks.

Going to the “Adverts history” section, you can get visual graphs of the previous stats by time period, which displays position, monthly budget, and keywords. Having this information allows you to see all competitors’ keywords they have bid on in the past and figure out whether you should take a similar bidding strategy.

3. Finteza: Conduct an impactful PPC analysis

Finteza is an advanced advertising analytics tool that shows you the exact percentage of high-quality and low-quality traffic coming to your website. The tool includes collection, processing, and instant data mapping through real-time charts and reports to give the most important information whenever you need it.

Finteza provides plenty of options to create, configure and target marketing campaigns for any website and instantly pull out detailed reports and statistics on clicks, impressions, and conversions of your ads.

You can also set up different conversion goals, and even use the retargeting option to display your optimized ads to the users who have performed a certain action on your website. The tool offers integrations with multiple CMS systems.

One of its biggest advantages is to track end-to-end user interaction. It means that the software provides data of all advertising platforms from which you purchase traffic and enables you to adapt them to individual conversions.

4. Unbounce: Build dedicated landing pages

Effective landing pages are crucial for the overall PPC process. At the very least, your ad will get them there, but conversions happen on landing pages. Creating a solid one with tools like Unbounce intended to simplify the whole process.

The tool includes a wide range of awesome features like A/B testing, dynamic text replacement, AMP landing pages, and real-time data dashboard. You can quickly change the text on your custom landing page to match what users are searching for, and split tests them without touching a single line of code.