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Topic: ecommerce

Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Things you shouldn't do when starting an ecommerce store
ecommerce
5 Things you shouldn't Do When Starting an Ecommerce Store
January 10, 2020
| 6 minutes to read
Nowadays eCommerce stores seem to be springing up like mushrooms. But just as quickly as they appear,...
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ways to increase ecommerce conversion rates
ecommerce
7 Proven Ways to Increase Ecommerce Conversion Rates
May 27, 2019
| 7 minutes to read
Increasing your e-commerce conversion rates is a critical part of making the most of your site traffic....
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Most Popular Articles About ecommerce

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Content Marketing
Mobile Strategies to Increase app engagement and revenue
December 04, 2017
| 6 minutes to read
A lot of mobile App Users and Entrepreneurs believe that the most important activity to note about...
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Ecommerce marketing in Nigeria
ecommerce
Ecommerce marketing in Nigeria
April 07, 2017
| 2 minutes to read
Ecommerce marketing is the process of promoting revenue and sales by raising awareness about an online...
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Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
ecommerce
Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
April 03, 2017
| 5 minutes to read
The battle of Konga vs Jumia has begun. As the Nigerian ecommerce game becomes ever more competitive,...
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Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business.
Social Media
Social Media Checklist For Your Ecommerce Store in Nigeria
March 31, 2017
| 2 minutes to read
Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your...
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Ecommerce Email Marketing Principles for Nigerian businesses
ecommerce
Ecommerce Email Marketing Principles for Nigerian businesses
March 31, 2017
| 5 minutes to read
The best ecommerce email marketing principles all together in one post Ecommerce and email marketing...
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N5000 Traffic Plan For Nigerian Ecommerce Businesses
ecommerce
N5000 Traffic Plan For Nigerian Ecommerce Businesses
March 22, 2017
| 5 minutes to read
Scale your Nigerian Ecommerce Business with the N5000/ Day Traffic Plan   Internet marketing is...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.