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Topic: Advertising

How Good Design Can Affect Your Digital Campaign
How Good Design Can Affect Your Digital Campaign
According to  Interactive Design Foundation, ‘Graphic design is the craft of creating visual...
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How Good Design Can Affect Your Digital Campaign
How Good Design Can Affect Your Digital Campaign
According to  Interactive Design Foundation, ‘Graphic design is the craft of creating visual...
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Social media marketing
Social Media Marketing 101: Driving more Leads Through Social Media
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
Reason why marketing campaign failed
6 Reasons Why Your Marketing Campaign Failed
Do you think you’ve been doing your marketing campaign the right way but you haven’t been...

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Ultimate Guide to Facebook Adverts that Converts
Marketing With Facebook Video
Video allows you to connect with prospects and customers on an intimate level. Facebook amplifies that...
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Advertising Agencies in Nigeria
The Future of Advertising Agencies in Nigeria
Since the early days of advertising in Nigeria, the never-ending evolution of the advertising industry...
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Facebook Marketing Strategies for Nigerian Businesses
Facebook Marketing Strategies for Nigerian Businesses
Has a business it’s important to explore all the avenues you can towards increasing your marketing...
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pay-per-click
PAY-PER-CLICK (PPC) to improve your marketing
Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative...
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remarketing
REMARKETING: 4 good reasons to consider
Remarketing is using online display advertising to retarget visitors who have left your website to browse...
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Anatomy of landing page
Anatomy of a Landing Page that converts
If you are using digital advertising to send visitors to your homepage as the starting point of your...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.