Remarketing is using online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The aim is to serve up relevant ads which reinforce your message and bring them back to engage with you further.
Here are 4 good reasons why you should be leveraging remarketing for your business:
Keep the Conversation Going
Around 50% of shoppers will browse a website up to four times before making a purchase.
Remarketing enables you to reengage with your website visitors as they continue their product research, persuading them to come back to you to make the final purchase.
By serving display ads to users who have visited your site and navigated away, you are staying top of mind throughout the buying cycle. It’s very important that your brand pops into the customer’s mind at the moment they make a purchase decision, and remarketing enables you to be present when it matters most.
Grow your Brand Awareness
Using ads to retarget your visitors will mean you can stay connected to your audience throughout their buying cycle. This will boost your online brand awareness and help you become a recognized authority.
Boosting your online brand awareness is a huge component of remaining top of mind with your customers. If consumers are aware of you both before (via display ads) they visit your site and after (via remarketing), chances are they’ll view you with a higher degree of trust and credibility. When push comes to shove, emotions play a role in final purchase decisions, which means the more a consumer thinks they know and trust you, the more likely they are to buy from you.
Increase your Website Conversions
Delivering relevant ads to your customers at the right time can dramatically improve your website conversions.
Remarketing gives you the opportunity to identify possible reasons that prevent a sale then deliver ad messages that address those barriers to your target customers while they are still in your buying cycle.
The majority of your website visitors will stop by once and never return. The users who do find their way back to you are the ones you have the best chance to convert. One way you can increase your chances of converting a returning visitor is through remarketing. People usually have reservations or barriers to purchase. If you spend time getting to know your audience and have the correct analytics in place, you’ll discover some of the common issues your customers have. By addressing some of these barriers to purchase with your remarketing ad messages, you’ll have a stream of returning visitors who are primed to buy.
Make your Marketing Budget go further
Remarketing is an extremely cost effective way of reinforcing your sales message and improving brand awareness.
Remarketing using the pay per click or pay per impression models for example will increase brand exposure for a lower cost compare to other advertising methods.
On average, around 5-10% of your website visitors will become a customer meaning a large number will move on and possibly never return. A well devised remarketing campaign can help you win them back by displaying relevant messages to the right people at the right time.
On average, display and remarketing campaigns are the most cost-effective methods of increasing brand awareness and generating a higher conversion rate on your digital property. Cost per-click or per-impression models allow you to name your price, and targeting options enable you to choose exactly who gets to see your ads. And the best news of all? The moment you notice an ad isn’t driving the desired result or is getting too expensive, you can make instant changes.
