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Competitve analysis: Building a report on data that matters

  • 2 minutes to read

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
Competitve analysis to Build report on data that matters

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Spying on your competitors online is not a day’s job. A professional competitor analysis gathers and evaluates deep data from search engines, websites, and social media platforms. The detail-rich results are presented in a series of comprehensive charts and graphs that clearly show your competitive landscape on the Internet.

A well-done competitive analysis report gathers data from Websites, Search Engines, Social Networks and Google Online Advertisements.

The question is: What kind of data is relevant to your business for a competitive analysis report.

Websites

  • Domain age
  • Domain reputation
  • Web presence/web properties
  • Quality and standards of coding
  • Responsive design to accommodate mobile devices
  • Site speed optimization
  • Development platform
  • Programming errors
  • W3C standard compliance
  • Navigation structure
  • Content quality and depth
  • Content sharing capabilities

Organic Search (SEO)

  • Top ranking keyword phrases
  • Other organic keyword combinations and rankings
  • Long-tail phrases
  • Short-tail phrases
  • Search positioning
  • Search volume
  • Depth of organic visibility
  • Variety of organic rankings
  • Back-link quality and reputation
  • Content depth/number of indexed pages

Note: Google uses over 200 ever-changing ranking factors to decide page rankings. Certain basic principles never change though, and this is what professional SEO campaigns must primarily focus on.

Paid Search (PPC and Re-Marketing)

  • Number of individual PPC campaigns
  • Ad copy per campaign
  • Targeted keyword phrases
  • Search volume
  • Click charges (CPC)
  • Conversion strategies
  • Messages in calls-to-action (CTA)
  • Landing pages and their conversion strategies
  • Conversion topics/offers
  • Re-Marketing setup and coverage

Social Media

  • Social presence
  • Social content positioning
  • Content sharing capabilities
  • Social impact
  • Social visibility
  • Social intensity
  • User participation
  • User engagement
  • Social creativity
  • Social conversion strategies

Now you know the data that matters, start checking it against your competitors. You will be well on your way to unearthing strategic business solutions to improve your business profits.

To find oumore about any of WSI’s digital solutions,

Get your Competitive Analysis Report here

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.