When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and while all of that is true, there’s more beneath the surface.
At WSI Axon, we know that Digital PR isn’t just about brand awareness, it’s one of the most powerful and scalable SEO tools available today. In fact, according to a Moz study, high-quality backlinks remain one of the top-ranking factors for Google search results, and Digital PR delivers just that.
What Makes Digital PR So Effective?
Done right, a Digital PR campaign earns your brand editorial backlinks from high-authority domains, think Forbes, TechCrunch, or industry-specific publications. These aren’t your average directory links; they’re real signals to Google that your website is a trusted source of information.
Data Point: According to Backlinko, the #1 result on Google has an average of 3.8x more backlinks than results ranking in positions 2–10.
A 2023 study by SEMrush found that domains with consistent PR-driven backlink strategies saw a 22% faster improvement in organic traffic over 6 months compared to traditional link-building.
Why Digital PR Outperforms Traditional Link-Building
Traditional link-building can often mean sending hundreds of cold outreach emails or placing guest posts on low-traffic blogs. Digital PR, however, is content-driven and focused on earning links, not begging for them.
Here’s why it works better:
- Scalability; A single successful PR campaign can generate dozens or even hundreds of backlinks.
- Credibility; Getting featured in reputable publications builds trust with your audience and search engines.
- Traffic Boost; PR placements can drive referral traffic from high-volume media outlets, which traditional backlinks rarely do.
BuzzSumo reports that well-executed PR campaigns are 3x more likely to be shared and linked to than traditional blog content.
Long-Term SEO Wins
Digital PR has long-lasting SEO benefits that go beyond one campaign:
- Each authoritative link adds to your domain authority, making it easier to rank for future content.
- Increased visibility often leads to natural backlinks, other writers and editors discover your content organically
- More visibility = more branded searches, which Google uses as a ranking signal.
- In a 2024 Whiteboard Friday session, SEO expert Lily Ray shared that brands engaging in regular Digital PR saw domain authority increases of up to 15 points within 12 months.
Final Thoughts: SEO that Works Harder for You
If you’re still relying solely on outdated link-building tactics, it’s time to evolve. Digital PR is not only more effective, it’s more efficient. It amplifies your reach, boosts your SEO, and enhances your brand’s digital reputation.
At WSI Axon, we build smart, research-driven Digital PR strategies that not only get you mentioned but get you ranked.
Want to see how Digital PR can help grow your online visibility? Get in touch with our team and let’s create a strategy that scales with your business.
