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Topic: Search Engine Optimisation

Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Image teaching Local seo
Search Engine Optimisation
THE BENEFITS OF HIRING A LOCAL SEO AGENCY- A SECRET GOLDMINE FOR BUSINESS GROWTH
April 07, 2025
| 5 minutes to read
Your business possesses unique value, offering vital services or products your community desperately...
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How-to-write-a-winning-SEO-proposal
Search Engine Optimisation
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
April 22, 2024
| 6 minutes to read
Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal...
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Most Popular Articles About Search Engine Optimisation

The cost of SEO in Nigeria: True Pricing Revealed
November 24, 2021
| 6 minutes to read
Importance of Local SEO for small businesses and how to set it Up
Search Engine Optimisation
Importance Of Local SEO For Small Businesses And How To Set It Up
February 22, 2024
| 18 minutes to read
Introduction A robust online presence is indispensable for businesses of all sizes. However, local businesses...
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SEO ON-PAGE SEO AND WHY IT MATTERS
Search Engine Optimisation
SEO: ON-PAGE SEO AND WHY IT MATTERS
January 12, 2024
| 5 minutes to read
In an ever evolving digital world, search engine optimization (SEO) has become crucial for any business...
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What SEO does for Nigerian Businesses
Search Engine Optimisation
SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
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SEO and PPC for businesses
Search Engine Optimisation
SEO and PPC: Which is Better for Small Businesses in Nigeria
May 25, 2023
| 12 minutes to read
The ongoing debate between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) rages on, with small...
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SEO Strategies for Fintech Companies
Search Engine Optimisation
5 Must-Have SEO Strategies for Fintech Companies in Nigeria
March 11, 2023
| 21 minutes to read
In today’s digital age, having a strong online presence is essential for any business to thrive....
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Create a Landing Page that Converts
Website Development
How to Create a Landing Page that Converts: A Web Developer's Guide
March 09, 2023
| 6 minutes to read
As a web developer, you understand the importance of creating landing pages that convert visitors into...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.