Menu Close

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
Read Article
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
Web development with Mobile Optimization
Web development with Mobile Optimization
Before reading this post make sure you’ve read: Part 1 –Delivering Exceptional E-Commerce...
make-purchasing-easy
Web development for ecommerce: Making purchasing simple and easy
Before reading this post make sure you’ve read: Part 1 – Delivering Exceptional E-Commerce...
Ecommerce development
Ecommerce development: Paying attention to abandoned cart rates
Before reading this post make sure you’ve read: Part 1 – Delivering Exceptional E-Commerce...
Delivering Exceptional Ecommerce Experience
Delivering Exceptional Ecommerce Experience
Just focus on the Customer Experience if you think this is totally obvious, well it actually is. Knowing...
Improve your ecommerce design and sales with these five things
Improve your ecommerce design and sales with these five things
Whether you have a new business idea or a 20-year-old company, the time is ripe to venture into the world...
web development and design
Web development and design: Checklist for creating a website
Making a new website is never an easy affair. Like a WSI Consultant Bob Weber put it; A waterfront property...
1 46 47 48 49

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.