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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
SEO Copywriting
SEO copywriting 101: How To Write Website Content for Customers & Algorithms.
WSI Digital marketing copywriter, Ohimai Ojeikere, gives you a better understanding of SEO copywriting...
Social media marketing
Social Media Marketing 101: Driving more Leads Through Social Media
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
Leveraging on omnichannel marketing
Leveraging Omnichannel Marketing To Increase Customer Lifetime Value
Chukwudi Nwokike, Client Success Manager at Netcore Solutions gives an understanding of omnichannel marketing’s...
email marketing tips banner ad for webinar
Email Marketing Tips to Boost Your Customer Acquisition
Data is raw facts and figures. However, insights (the reasoning and logical connections we make from...
Content marketing
How to Create a Content Marketing Strategy That Converts
Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you...
5 Most Annoying Trends in Web Design to Avoid in Your Website
5 Ways To Grow Your Business Through Website
How would you feel increasing your profit by 500% within the next three months? Excited right…....
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.