It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets such as their website.
The process of increasing your online visibility is referred to as search engine optimization, or SEO for short.
In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether that be on your website, email marketing list or social media networks.
An easier way to understand it is to think of SEO as the process of building targeted and relevant traffic to your website.
The problem with SEO is there is so much conflicting information about what works best, it’s hard to start.
For instance, if you Google the phrase “SEO advice”, you’ll get 11.9 million results.
The first result has 12 “Important” tips. The #3 result has 100 tips.
Too confusing?
How about a different phrase? Let’s try “get more website traffic”:
304 million results!
It’s exhausting just searching for help.
Here’s a new idea.
Instead of searching for hundreds of SEO tips from digital marketing gurus, why not go straight to the source? Why not ask the people who have the best, most powerful search engine in the world?
That would be Google in case you’re wondering!
Over the last couple of years, Google has given website owners unprecedented guidance on how to build a “good” website and be rewarded with more website traffic and higher visibility. However, despite this simple and clear guidance, many people continue to overlook these critical fundamentals and then proceed to wonder why they can’t find their site in searches.
The longer we work in the world that is now called digital marketing, it’s becoming glaringly obvious that the more things change, the more they stay the same.
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