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Secret Steps To Gaining An Edge On Your Competitors

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
wsi-gaining-edge-on-competitors

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

One of our consultants, Peter Jasniewski, recently wrote a post painting competition as a good thing. I know what you’re thinking, “How could you say that? My competition stresses me out and keeps me up at night!” While that might be true, give the post a try; who knows, maybe a little change in perspective is exactly what your business needs to have a banner year in 2016!

Competition undoubtedly makes the lives of business owners more difficult. But who said running a business would be easy? Probably not a successful businessperson.

Secret Steps To Gaining An Edge On Your Competitors

When it comes to competition, I can tell you one thing for sure: ignoring the presence of competing businesses because you don’t want to deal with them is the worst thing you can do.

By contrast, learning everything there is to know about your competitors is the best way to protect your business. As long as the energy and focus you get from keeping an eye on your industry is positive and constructive, then competition is, indeed, a good thing.

For those of you willing to constantly improve upon your business, the good news is we live in a time where spying on the “other guys” is relatively easy.

Secret Steps To Gaining An Edge On Your Competitors

You know, the Internet and stuff. You don’t have to wear a fake mustache and a ridiculous hat to get the inside scoop on what your toughest competitors are doing; instead, all it takes is some digital savvy and knowing where and what to look for.

Recently, we’ve had our attention fixed on helping businesses handle their competition.

So for our first infographic of the year, we decided to outline The Secret Steps To Gaining An Edge On Your Competitors:

 

Read more here

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.