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Topic: Digital marketing strategy

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Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
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Imgae of a black person viewing a pr article on
Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
Read Article
Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising, are essential for companies...
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...

Most Popular Articles About Content MarketingDigital marketing strategyDigital Marketing TrendsInbound MarketingMarketingUncategorised

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Digital Marketing in the Nigerian Banking Industry
Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
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Enhancing Mobile Banking Apps
Enhancing Mobile Banking Apps User Experience with Digital Marketing: 5 Strategies for Success
Mobile banking apps have become an essential part of our daily lives. They offer convenience, security,...
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Digital Marketing Mistakes FinTech Startups Make
The Biggest Digital Marketing Mistakes FinTech Startups Make and How to Fix Them
The landscape of financial technology (FinTech) is constantly growing, especially in Nigeria. Startups...
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Refreshing your Content Strategy
Refreshing your Content Strategy for Maximum Effectiveness
Having a solid content strategy is important for every business owner.  Whether you are creating...
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Conversational marketing, A game changer.
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
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social media marketing
How To Improve Your Social Media Presence As A Small Business
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.