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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
Digital Advertising Truth
Digital Advertising: The Real Truth
A few years ago, many businesses grumbled about social media being “just a fad” that “had...
Digital Marketing to Expand Business Opportunities and Sales Growth
Digital Marketing to Expand Business Opportunities and Sales Growth
The power of Digital marketing in Nigeria and beyond is huge and very influential because it’s...
Business development is the creation of long-term value for an organization from customers, markets, and relationships in Nigeria and worldwide.
Business Development and Internet Marketing Strategies
Business development is the creation of long-term value for an organization from customers, markets,...
Digital Advertising
Digital Advertising: 5 things you need to know about the Future
Digital advertising has exploded over the last decade, and for good reason. There is no doubt that this...
digital advertising to increase leads & sales
Digital Advertising to Increase leads & sales
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and...
Marketing Strategy to Gain Leads for Insurance Companies
Marketing Strategy to Gain Leads for Insurance Companies
A very wise colleague of mine once told me an infallible truth about online buying psychology, “landing...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.