To answer the question, we first need to define both business models – The advertising agency (commonly referred to as the creative agency) as well as the digital agency.
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Source: Wikipedia
Conversely, Digital Agencies bring the graphic design and copywriting together with new technology and modern marketing techniques. This may involve adding a mix of digital services such as Search Engine Optimization, Website Development, Online Advertising, New Media Advertising etc.
So, the question is asked by business owners and stakeholders about their marketing goals. Do you need an advertising agency or a creative agency to put your brand’s best foot forward, increase awareness, grow customer base and be relevant in their industry?
Current technology trends and marketing trends are favouring the creative digital agencies. Here is why a creative digital agency could be more suited to your brand in 2017.
- The future is in content not Ads
- Return on Investment is key and traditional agencies have difficulty accurately measuring results.
- Digital advertising is more personalized, engaging and customizable for different customer segments.
- Digital agencies invest in multiple tools for data analysis, marketing campaign optimization.
- A clear accountability structure to ensure timely execution
- You can have a results-oriented scale-up of your marketing efforts.
- Timely launch of your marketing campaigns.
- Accountability: Every marketing metric promised by a digital agency can be independently measured and verified.
- Small businesses can benefit from Digital Marketing Agencies as campaigns are scalable based on their level of investment.
- Online Content is playing a strong role in determining buying decisions even in the offline world.
Many marketing firms claim to offer consulting services, but majority of them lack the specialization in digital marketing – a distinction that sets WSI-Axon apart. Our key focus is to offer thorough consultation and sound advice on how your company can take advantage of digital marketing. We partner with you to leverage techniques such as Upscale Web Architecture, Online Marketing Opportunities, Online Advertising, Content Marketing, Training and Skills Transfer. The results of this integrated approach are: strategic brand reputation management, greater customer conversion and retention and ongoing return on investment.
It starts here when you Contact our Specialized Digital Marketing Consultants
