Web design is one of the key drivers of business growth in today’s rapidly evolving digital and tech-savvy world. According to a Stanford study, 75% of consumers judge a company’s credibility based on its website’s design and functionality. A website that looks good and offers a seamless user experience (UX), is essential for businesses helping them interact with their customers, build brand awareness, and increase sales.
With the increasing importance of the Internet and its impact on modern businesses, having a well-designed website is essential for any business that wants to succeed. A website is often the first point of contact with potential customers, so it is important to convey your business’s values and professionalism. Having a website that looks great and functions properly will give customers an excellent first impression, making them more likely to stay on your site and explore what you have to offer.
Need more convincing on why you need to set up a good website for your business? Here are 5 reasons why your brand needs a website:
- Provides a great first impression
- Helps businesses access a wider audience
- Establishes credibility
- Increases brand visibility
- Good web design is good customer service
Provides a great first impression
Your audience will judge your business within the first few seconds on your website. A good website will cause your audience to have a good impression of your business
Helps businesses access a wider audience
This is one of the greatest benefits of having a good website design; it allows businesses to reach a global audience by breaking location barriers.
Establishes credibility
A well-designed website can help businesses establish credibility in the eyes of potential customers. Most users will judge a website’s credibility by checking its website design. It is important to have professionalism displayed throughout the website for visitors to trust your brand. A website is a great way to show a business’s products and services and demonstrates that the business is professional and trustworthy.
Increases brand visibility
A good web design can help businesses increase their visibility on the web. With SEO (search engine optimization) techniques, businesses can ensure that their website is appearing in search engine results for relevant keywords and phrases. This helps customers find the business online and increases the chances of customers visiting the website. However, an outdated website will inhibit search-ranking performance among search engines
Good web design is good customer service
Clients judge the level of customer service from the appeal of a business website, a well-designed site, gives customers a positive impression of how a business might view its audience. When trying to increase customer service by improving customer touch points, the website is the most important touch point. A good web design signals clients that a business will be committed to their service delivery, as they were to design their website.
Related: Why Website Maintenance is Critical For Your Business
Conclusion on why your brand needs a website
Having a great web design is essential for businesses of all sizes. Whether you are a small start-up or a large corporation, a good website design is an essential aspect of every business’s marketing strategy. It can help you reach new customers and should be reflective of your brand
You do not want to be caught off guard by not having a great website designed for your brand. WSI’s doors are open for website design consultations. The magic happens here.
