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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
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Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
The Best 10 Websites to Register your Domain Name
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
Styling CSS box-shadow effects in 3 ways
Imgae of a black person viewing a pr article on
Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
Image teaching Local seo
THE BENEFITS OF HIRING A LOCAL SEO AGENCY- A SECRET GOLDMINE FOR BUSINESS GROWTH
Your business possesses unique value, offering vital services or products your community desperately...
9_virtual_phone
Top 9 Virtual Phone Number Providers for Small Businesses
Let’s be honest: Old-school phone systems are a hassle. Missed calls when you’re out of the...
How-to-write-a-winning-SEO-proposal
How To Write A Winning SEO Proposal (+ Free SEO proposal template pptx)
Learn how to craft a winning SEO proposal with our insightful blog post. Download our free SEO proposal...
Paid-advertising
Paid Advertising: Its Types, Strategies and How Businesses Can Maximize Revenue Growth Using It 
Introduction Effective digital marketing strategies, like paid advertising, are essential for companies...
Retargeting Campaigns What Is It & How Does It Benefit Businesses
Retargeting Campaigns: What Is It & How Does It Benefit Businesses? 
Retargeting campaigns is a dynamic digital marketing strategy designed to engage potential customers...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.