Menu Close

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

The Future of Customer EngagementThe Future of Customer Engagement
The Future of Customer Engagement: How AI + Omnichannel Is Redefining Customer Loyalty
Introduction: A New Era for Financial Engagement For decades, banks and fintechs relied on face-to-face...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight...
Read Article
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s...
Read Article
Customer engagement on customer retention
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals In today’s competitive...
Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
9 Marketing Strategies for Real Estate Businesses in Nigeria
The Future of Advertising Agencies in Nigeria
The Best 10 Websites to Register your Domain Name
Styling CSS box-shadow effects in 3 ways
The Impact of Customer Engagement on Customer Retention: What Konnect Insight Reveals
Responsive website design
Why Responsive Website Design is Critical for Digital Marketing Success
As businesses increasingly rely on their online presence to reach customers, having a well designed responsive...
How to generate leads
How to Generate Leads: 30 Tips That Will Help You Generate Leads Fast
Generating a consistent flow of new leads can be a daunting task. According to HubSpot, 61% of marketers...
User-Generated Content
10 Ways to Boost Social Media Engagement with User-Generated Content.
The era of User-Generated content is upon us! It has become a phenomenon that has disrupted the world...
How to Create Effective Visual Content
How to Create Effective Visual Content for Digital Marketing Campaigns
For your business to stand out from the competition and engage your audience during a marketing campaign,...
Maximizing Website Accessibility
Maximizing Website Accessibility: A Guide for Web Developers
Maximizing Website Accessibility should be a top priority for web developers. As a web developer, your...
How to Create Compelling Visual Content
Designing for Social Media: How to Create Compelling Visual Content for Your Channels
Social media has revolutionized the way businesses connect with their customers. With millions of people...
1 2 3 4 5 6 49

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.