Many brands and businesses know for sure that they need SEO majorly because they have seen it on the internet as part of what will generate traffic for them or what might have been prescribed by a marketer but they do not truly know the benefits or what they can achieve when they do SEO the on their business.
When you are aimed at creating the big buzz around our name and getting customers and making them stay, but how do you secure your future customers in the first place?
That’s where SEO comes into play.
SEO stands for Search Engine Optimization and is focused on making the search algorithms work for your benefit.
That’s cool, right?
SEO is what makes your business websites visible to your prospects and potential clients.
While a smart design of your website, great user experience, and the application of other marketing techniques are definitely important, they start working only when the user has clicked your website address.
SEO is what leads the user to that click.
Here are 7 reasons your business needs SEO
1. Organic Search is the Primary Source of Website traffic
When you are in need of something the first thing you do is make a search right?
Organic search is a huge part of your website traffic and also a critical component of your website performance and conversions.
Whether you have a funnel or you are looking to keep people engaged with your website for a long time, SEO usually gives the best result.
Google, being the most visited website in the world (as well as specifically in Nigeria), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.
We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.
2. SEO gives a long lasting result for your business
SEO is a long term strategy and is accompanied by long term benefits.
If you start a new website for your business the key strategy is to start implementing SEO on that website this help build up the relevancy of your website.
If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterward with monetary results, but you have to invest in it – time and money.
The truth is that a good SEO strategy will last you for a long time. Of course, search engines are constantly updated and improved, but the ranking you get with a smart SEO campaign is going to serve you for years.
3. SEO builds trust and credibility
Everybody wants traffic, trust, and credibility, but few people really know that SEO is involved in this process.
Having a smart SEO strategy can earn you one of the top ranks on search engines, people start recognizing your brand. When they see your name often, they tend to trust you, as the businesses that appear on the first page are believed to be more trustworthy.
If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, and also a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide.
Effective SEO relies on three pillars: authority, relevance, and trust.
4. SEO IS Quantifiable
SEO really doesn’t offer the easier way to calculating your ROI like paid search but you can measure almost anything with proper tracking and analytics
SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results which might seem a little tricky to understand.
There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on site, indexability.
Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:
- your audience: what they like, what they read and so on;
- traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
- viewed content and behavioral actions on site: most clicked pages, particular events.
These tools, show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in the last years. e traffic worldwide. You shouldn’t forget about these elements if you want to grow your business.
5. You Can Get More Customers and More Traffic with Local SEO
If we’re talking about the reasons why you need to invest in SEO, then local optimization should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.
Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.
Google My Business is a great way to start your local search engine optimization process. There you can add NAP (name, address, phone) information and you can connect your website, link social account, add pictures and a lot more.
6. SEO Brings New Opportunities to Light
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands too, not just be discovered, but to outshine everyone on the page.
Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.
The better a brand is trusted and understood, the more opportunities will arise to help it thrive. The same can be said about SEO.
7. SEO influences the buying cycle
This advantage of SEO for business is directly related to the fact that SEO works when users search for the business, not vice versa. SEO puts your brand and your service where the customers expect to find it, so they are somewhat more open to you than when you jump at them with cold calling.
When the customer searches for something, they are actually asking for information. SEO provides the answer to their questions.
If you doubted the importance of SEO for your business, we hope we have convinced you otherwise. SEO makes you visible and searchable and, what’s more, it works when customers are already looking for you. We can even say that today SEO is a must, as most new customers start their search online.
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