Have you wondered why some of your Facebook posts generate so many comments and others don’t? Or thought of how best you can better engage with your fans?

You are not alone in this. All you need is a Facebook engagement strategy.

Statistics have shown that Facebook is not only known to be the most popular social network but has about 1.47 billion active daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building your business, and having fun keeping up with friends and family. Making small changes to what and how you post can help boost your social media efforts, and generate clicks, likes, and comments.

In this article, you’ll discover 13 tips to build your Facebook engagement strategy.

Facebook engagement strategy Ngozi Odukwe siaxon.com

13 Simple Tips To Improve Your Facebook Engagement
1. Update Your Profile.

What does your profile look like? Maybe blank or boring.

Your profile goes a long way to determine who engages with you. It’s like your e-face and personality.

Let’s say you are a potential customer checking your own profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page? You have to edit your profile and make it appear sellable to the particular set of people you want to target. That actually gives them the trust that you are serious.

2. Grow your fan base.

Connecting with your fans is actually a good way to start. The Facebook algorithm already detects and shows you people from your contact and who you may know. Confirm friend requests and make sure to follow pages that are similar to your interest.

Like, share and comment on other people’s posts. Use your Facebook business page the same way you use it personally: by interacting and having conversations on your page. This authentically builds relationships that will lead to those meaningful connections.

3. Share valuable content.

Before you click the publish button, make sure the content you are about sharing is what people can relate with. Ask yourself these questions: Is this post helpful? Will it solve a problem? Is it actionable?

If the answers to at least one of these questions are not positive then do not publish your content at all. Don’t just share anything that comes to your mind, make sure your content is worthy of sharing.

Make sure not to bore people with untrue or stale content. They will blacklist you in their minds and it might take a while, if ever, to change that impression. A good Facebook engagement strategy demands you are precise and result driven in your approach.

4. Tell compelling stories.

People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story.

“A friend excitedly shared a proposed Ad copy for a new product. Truth be told, that was the worst I have ever seen. The image was simply unattractive, the texts boring and the colours dull. The content was totally unbefitting of a notable FMCG brand. It’s like seeing your favourite actor in a crappy movie. It stirred a nauseating feeling and Bingo! I felt a nudge to develop this blog post”.

Guess what? I just told a story. You can tell yours too. That should constitute your Facebook engagement strategy. Not only that, Facebook stories are worth exploring.

5. Be Creative with Images and Videos.

If you’re trying to get more engagement, images and videos are great to tell stories quickly & powerfully and thereby get more exposure in the news feed.

Facebook engagement strategy Ngozi Odukwe wsiaxon.com

Experience the spike in your engagement as you embellish your posts with nice images and interesting videos (emphasis on nice and interesting). If you take the time to brand your photos with your company’s logo, everyone who sees your great pic on Facebook will know it’s coming from you.

6. Make your headlines catchy.

Which would spur your interest?

A. Most loved Facebook stories in 2018 or
B. Unbelievable Facebook discoveries in 2018 by Trump.

It is arguable that the headline is more important than the content. Yet, content remains king. Let your headline be the reason for the attraction and your content the reason for the addiction. Your Facebook engagement strategy is easier than you thought, right? Read on for more.

7. Post for posterity.

Facebook never forgets. It has a way of reminding you of posts created years after. Not sure you want to be reminded of a story in years to come? Take it elsewhere, not Facebook.

8. Play by the rules.

Do you know that what worked in 2016 does not work in 2018? Soliciting for clicks in certain ways, or buying them from various engagement selling sites, for example, is a no-no. Facebook now frowns at click-baiting.

Facebook is also getting complicated with its recent algorithm and clamping down on posts. Have this in mind as you build your Facebook engagement strategy.

9. Join Groups and Post related content.

This is an incredible way to grow your community and business for yourself and others. You can share your own blog posts, things that inspire, or topics that get them fired up. A health-based research story, for example, would generate more engagement if shared in a Health Group with members running into hundreds of thousands.

Facebook engagement strategy Ngozi Odukwe wsiaxon.com

Make your post relevant for each group or you may make your post a centre of the play.

10. Give your idea a tweak.

Pass the message in a way to keep your fans expectant of your posts. Comedy and drama still entertain. Tweak your content in a most engaging way.

In case you have run out of ideas, you can share other people’s content. You can collect posts from across the internet and share it with your network. You should, however, spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule.

11. Ask Questions and Polls.

Asking question is one of the most effective ways to initiate a dialogue with your fans. Basically, you’re inviting a response. If fans can relate to the question, they would quickly want to be part of it and answer.

Like a quiz, would you prefer A or B. This short quiz by an e-commerce store is an example of how a quiz can generate engagement

Facebook engagement strategy Ngozi Odukwe wsiaxon.com

You can also use polls and set time you want the poll to be over. It’s always more engaging to jump on a trend and take a poll. It’s as easy as ABC.

12. Use Survey technique.

This way, there’s no need guessing. Find out what your audience interests are. If you don’t know your audience and what their likes/dislikes are, you won’t be able to understand your own voice.

Consider these 5 questions when trying to understand your audience:
●What do they want?
●Can you identify what they need?
●Do they have some questions?
●Are there some concerns?
●What are their pain points?

13. Quality over Quantity.

The attention span of your audience should be put into consideration.

You can still meet your follower’s expectation amidst diminishing attention spam.

So to get better engagement, keep your Facebook post really very simple.

To get more on Facebook engagement strategy, we would be delighted to guide here.

About Ngozi Odukwe

Ngozi is a prolific writer with vested interest in corporate projects, strategy, training and process optimization.