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Upcoming Webinar · Thursday, August 7th 2025 · 1:00PM WAT

How to Scale Customer Acquisition through Advanced Attribution & Performance Marketing

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Join an exclusive panel of Strategic Marketing Leaders and Growth Specialists to discover how attribution and performance marketing is transforming the way brands acquire, scale and sustain growth in 2025.

Join us to:

  • Explore how performance marketing is evolving.
  • Learn how to scale acquisition using strategies that work.
  • Hear live examples and stories from leaders in growth, product, and marketing and how they’re solving attribution problems.
  • Explore what’s actually working in 2025’s Marketing Landscape.
  • Discover how to align attribution models with your funnel strategy.
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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.