7 Reasons Why you should be worried about your web presence.
People are looking for You:
In the times we live in, the average consumer‘s most reliable source of information is on the internet. From research, .
The Google Search Engine which is the #1 Rated Search Engine worldwide and in Nigeria records almost 100 billion searches per month. Yes, they do not all lead to buying decisions but a decent amount of them do. When going about web design and development you need to consider those people that are searching for you
Number of people online
About 10 years ago, the internet population in Nigeria was approximately 8 Million. This accounted for 5.5% penetration of the population. Currently, the internet population in Nigeria is 86 Million and this accounts for a staggering 47% of the population.
This presents a huge opportunity for businesses especially since the purchasing power of the Nigerian online users is significantly higher than the average Nigerian.
The interactive power of online media
The right tools at the disposal of a competent digital marketing professional make it easier than ever for companies to solicit feedback, track customer behaviors, and tailor marketing and product offerings to their customer’s behaviour.
In the past, engaging consumers in a conversation was difficult for marketers, requiring time and energy to seek out and survey potential customers. All of that changed with the advent of the Internet. To successfully market your business, organizations need to recognize and respond to a game whose rules have changed significantly.
News travels fast online
On the 15th of February, 2016 Mikel scores a goal for Chelsea, and the Twittersphere erupted in response adulations, jokes and criticisms of Mikel. There were 154,000 conversations on Twitter alone about Mikel as he became the trending topic in Nigeria and the UK. All that ended as soon as the match was over.
News travels fast online, especially when it is interesting or valuable. The quality of your product or service convinced you to start your business, put it to the test and broadcast your message out there.
They would talk about you regardless.
Even an issue as ‘offline’ as the next President of Nigeria had already been decided online before the vote was cast.
On February 13, 2105 an online poll published by Sahara reporters predicted that Buhari will win the 2015 Presidential elections by collecting 54% of the vote. On April 1, 2015 Buhari was declared the winner of the Presidential elections by collecting 54% of the vote.
What does that mean for your business?
Sentiments about your business could still find their way online and most likely will. Why not get in front of it.
You spent so much money on your website.
Most companies took a while to come around to the fact that you need a website for your business but now nobody doubts that. A website without any form of digital marketing is useless. Maybe you do not want to do Online advertisements to get leads, but nobody can ignore SEO. Surely, when the 87 million Nigerians who use the internet search for your company or your service, it is a definite plus to appear on the top results.
Just think of acquiring a brand new state-of-the-art office space, in a location with no street signs and no street markers; and neglecting to put a sign board showing where your business is located. That is how your website looks on the internet without Digital marketing.
Stop wasting time, it accumulates.
One of the amazing things for business owners is that Digital Marketing has a snowball effect. In performing Digital Marketing services your business actually generates online capital that remains even after you stop Digital marketing.
Domain age and cumulative website visits have one of the greatest impact on your web visibility. Your business can be optimized so much online, that your competitors would have to invest a significant amount of money to depose you, even if you stop doing digital marketing for a while.
The earlier you start digital marketing, the higher you will be at the top of the food chain in your industry. But first you need a knowledgeable Digital Marketing Agency to help you chart your course.