Traditional Marketing and Online marketing for Nigerian Businesses
Digital Marketing Opportunities
Digital marketing provides an opportunity for businesses to create opportunities to market your products and build a brand online.
Through proper content ad, campaigns, organized website and other compacts of digital marketing, a persuasive business with good advert content, concept and customer engagement would gain more regardless of size.
Accessibility in Digital Marketing
The internet’s reach over extends to the possibility of reaching a much wider audience of people. Digital marketing’s reach is not limited to four corners of a wall and it’s reach can be measured.
Digital marketing has the potential for reaching exponentially more customers than the traditional marketing, since most aspect of digital marketing is open to all web users such as search engine optimization marketing unlike traditional marketing which is very restricting.
Digital Marketing is Measurable
You can track your digital marketing campaign strategy to see how it’s generating new leads and how your targets are responding to your marketing campaign, with that you can identify the specific strategy that is more effective as well as identify the lapses to your marketing campaign for modification.
There is so much tracking you can do but we are limited by space and topic. You can also measure your progress against your business goals, and quickly adapt your entire marketing strategy to take advantage of what’s working best.
Digital Marketing Is More Cost Effective
In Nigeria digital marketing is more cost-effective than advertising in traditional media. A well-executed digital marketing strategy, for a reasonable monthly investment, gives your business the capacity to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue.
In digital marketing, you are provided with multiple choices from display ad, SEO, and a lot more. You can modify your budget to run a digital campaign accordingly, whether it is one on social media platforms or search engines.
Digital marketing allows a budget which you can afford. Plus, many strategies just do not cost any money such as setting up a social media page or a blog.
On the other hand, traditional marketing is expensive. Whether you place your advertisement on a bill board or print media, it’s going to cost you.
Change in Consumer Behavior
No doubt, the concept of marketing is totally customer segmented because they are the most important assets and customers are aware of this power.
Before purchasing any good either online or offline, they conduct research of such products, checking reviews, referrals, and content relating to the product including information on the business online.
They can only identify your business if it has utilized digital marketing through SEO, display ads, social media marketing and so on. Or else your wise competitor would be welcoming a new buyer.
Digital Marketing Provides Customer Engagement
Digital marketing is a two way street where customers are not only accessible but are also engaged. The business tend to interact with the customers easily, understanding what the customers need through feedbacks, identifying the customers challenges with their product and creating a stronger customer relationship which would boost sale.
However it is difficult for customers to interact through traditional marketing since it is one way street with 90% awareness.
Every brand has its target customers and those whom their product essentially caters for. Digital marketing can be conducted to specifically focus on such potential customers.
This reduces arbitrariness and proper marketing concentration unlike traditional marketing which is difficult to segment except only by location.