Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.

Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list? Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.

1. Hello Bar

With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time. Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database.

2. ClickMeeting

Webinars are one of the best ways to generate leads. Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post. Generate leads directly via webinars

With ClickMeeting, you can run custom webinars to share product demos, conduct training sessions or run online courses. You can customize your webinar with a few clicks, and run them without worrying about the type of device and operating system. You can even stream your webinar live to Facebook or YouTube, allowing you to acquire even more leads.

READ MORE: Marketing Automation for Leads and Sales

3. VideoBoost

It is difficult to succeed in your lead generation efforts in 2020 without videos. VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business. Next time when you are planning to optimize your website for the festive occasion, head over to Video-boost and create a video for your audience using video templates for Black Friday, Thanksgiving and Cyber Monday.

4. vCita

vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers. With vCita’s lead generation widget, you can capture leads from all the pages on your website with a floating CTA that follows the users from page to page.

The tool also lets your audience to book appointments without leaving the site. All the contact details of the visitors get stored in a built-in CRM that can be used later to trigger follow-up nurture messages via email or SMS.

The best place to start with this kind of strategy might be to identify the pages on your site with the most traffic from high-intent organic search terms rates and add the vCita widget to them. I am sure you’ll be able to notice the difference in the number of conversions happening on your site.

5. OptinMonster

OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms.

One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form.