Digital Marketing has really evolved than you could ever imagine. New trends keep spinning up that if you don’t keep up you might be left out and confused. Marketing has really changed over time, people are more focused on quality content that quantity, chatbots are really effective and scheduling tools aren’t left out, etc.
The digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.
Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year.
Here are the top ten digital marketing trends you should look out for now and in the future
AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot, that uses natural language processing software to decipher what the customer wants and respond as if it were a real person..
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities who help spread the word about your business or product through their social channels.
Visual search can take the user experience to a totally new level: people can upload an image to conduct a search and get more specific results. Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and CamFind will show you movie information, trailers, showtimes, and local theaters.
Browser Push Notification:
Because email has been running into all sorts of issues with tighter controls, including GDPR and stricter filters, and with the younger audience favoring other methods of communication, push notifications are on the rise. As part of the bid to engage users on multiple channels, browser push notifications are something you will see more and more brands adopting in 2019 – and they are getting more and more sophisticated and personalized. In fact, using personalized push notifications increases conversions.
Predictive and Augmented Analysis:
Predictive analytics is the practice of using data mining, predictive modeling, and machine learning to identify patterns and attempt to predict the future. It is becoming more and more sophisticated and widespread in many industries. In digital marketing, we will see a lot more of this, as it is being used in advanced lead scoring, improved segmentation, and individual personalization, in order to reduce churn and improve customer loyalty, just to name a few of the applications.
Marketers are increasingly leveraging user-generated content to tap into the Millennial and Gen Z markets. By encouraging your audience to generate their own content by offering an incentive, you can increase engagement and smash conversion rates.
Voice search plays an important role in providing all the relevant information people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.