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Social Selling

Social Selling Using social media for lead generation – what we like to call Social Selling – is where the most successful salespeople are concentrating their efforts in today’s extremely competitive digital marketing landscape. We can teach you and your team how to master social selling.

Consumers start the buying process online

Innovative salespeople and sales teams understand the buying process is happening with or without them. So if your salespeople are not online and leveraging social media sites to build and promote their personal brand and the products they sell, they are likely missing sales opportunities.

Adapt or get left behind

Today’s salespeople need to be able to adapt and stay relevant with today’s consumers, which means becoming a hybrid of traditional sales expert who communicates via phone, email and voicemail, mixed with an individual who has a strong social presence, social clout and thought leadership.

THE SOLUTION

Our social selling training program

At WSI we want to help teach salespeople how they can add value to the social buying cycle and transform the way they sell, so they can help provide true insight throughout the buyer’s journey and ultimately win your company more business. If you want to learn more about having one of our digital marketing experts run a social selling workshop for your business scroll down and complete the form at the bottom of this page.

Did You Know?

Social media isn’t just a phase. Social media platforms are now an integral part of doing business, and here are some stats to reflect it:

54%

54% of social browsers use social media to research products

37%

37% of these social browsers visited a brand’s social media profiles

71%

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family

49%

49% of consumers claim that they depend on influencer recommendations

We do more than just Social Selling

Leveraging social selling is just one way to get more leads and sales for your business. If you want to see results from your digital efforts, you need to couple your social selling activities with other digital marketing tactics.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk social selling

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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