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Social Media Marketing

Most companies don’t realize social media is part of the new-age buyer’s journey. If your potential customers are on social media, we’ll help you create an integrated communication strategy and social campaign to connect you with your social audience.

Connect and communicate authentically

Websites, emails, and advertisements are usually one-way communications from you to your customer. Social media allows you to interact in a more authentic manner to build trust with your audience.

Amplify your message through active content sharing

When people connect with your content on social media, they are prone to share and talk about it. This type of activity creates “buzz” and provide you with an effective form of exposure and brand-building.

Increase traffic to your website

Social media is an effective way to send customers as direct referrals back to your website. Not only does this give you a more diverse level of inbound traffic, but having already interacted with your social content, these visitors have a higher potential to become qualified leads.

Did You Know?

To begin understanding the impact social media marketing can make on your business, look no further than these statistics:

78%

78% of American Facebook users have discovered something to purchase via this platform

#2

YouTube is the world’s second most popular search engine

25%

25% of all referral traffic that goes to retail websites comes from Pinterest

90%

90% of marketers have noticed their social marketing efforts increasing their exposure

We do more than just Social Media Marketing

Having an effective social media plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond social.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk social media

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Oti currently heads Product at Tarragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.