Social Media Marketing Relationship Management

22 May

We all buy things. Most of us make purchases every other day, which means we’re all consumers. We interact with brands the majority of the time we buy something.

There’s no doubt the entire purchase funnel has changed; just think about the purchase process of a smart phone 20 years ago against purchasing today. Back then, you probably had to visit a phone dealer and talk to a ‘Phone guy’ for half an hour before eventually being pressured into buying the ‘best’ smart phone in the store.

These days, you read some reviews, make an informed decision, order your phone on Jumia or Konga or any other e- commerce store and you’re done. Your experience with the brand thus far is about the product and neutral information on the product, not a pitch from a sales guy. And that’s the way we want it!

But wait. There is a problem with your phone. You reach out to the e-commerce store on Twitter, hoping for a quick resolution. What happens next is the defining moment of your brand experience. If you’re treated well, you’ll love your product and the brand that took care of you. If you don’t receive good customer service, chances are the brand will lose you forever.

These are the conditions of conducting business in this day and age. Is your brand prepared to manage relationships via social channels?

Welcome to the digital age!

To find out more about any of WSI’s digital solutions,

Contact a Social Media Marketing Expert

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Chukwudi Nwokike

Chukwudi Nwokike has over 10 years experience working with brands from different sectors of the economy such as: E-commerce, ISP, Banking, Finance, Securities, Insurance, Media and Entertainment. With the use of Digital Marketing Strategies, Marketing Technology and highly functional website platforms, he empowers brands to spread the Unique Value Proposition of their Brands on the internet to increase visibility, top-of-mind awareness and generate sales. He works with WSI Axon,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. He belongs to the Marketing Technology Group as a Marketing Consultant at Netcore Solutions - With over 50+ Clients in the Nigerian market sending over 300 million+ emails and 1 Billion+ SMS yearly on behalf of their clients.

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