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Content Marketing

Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey. We can help turn your content into the personalized story people crave.

Create content that speaks to the right people

Your business exists because you know there are people who are looking for your product or service. Create content that speaks specifically to your ideal audience. They'll connect with your company more.

Discover what kind of content your audience wants

Content doesn’t have to be words. If somebody told you they wanted to see a good movie, would you then give them a book? Tell your story in a way that makes sense to your audience – they’ll love you for it.

Create the content that would captivate you

You know how and why your business brings value to people. Use this knowledge to create content that will address their pain points and provide answers to the questions they have. Your audience wants to connect with a company who understands them.

Did You Know?

Telling your story isn’t just something you should do, if you get the time. Content marketing works, and here are some stats to back it up:process:

3X

Content marketing gets three times more leads than paid search advertising

47%

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep

55%

55% of marketers say blog content creation is their top inbound marketing priority

96%

96% of B2B buyers want content with more input from industry thought leaders

We do more than just Content Marketing

Having an effective content marketing plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your content.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk content marketing

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Oti currently heads Product at Tarragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.