Small businesses face the problem of building quality links, especially because most of them don’t understand that links have a very strong correlation with search engine results and are used in googles algorithm ranking determination.
And search engines will keep on cracking down on link building strategies and shady placement techniques and other techniques to building links.
Here are a few ways to build such links for your small business website in 2016:
Influencer marketing works fine
Content partnership with influencers is an incredible way to serve relevant content to your target audience.
For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. Consumers are more likely to trust these links over one or two sponsored posts for two reasons:
- They trust the influencer to only allow contributors who provide value; and
- a regular contribution from a small business owner/employee is seen as an honest contribution.
Partnerships with locals
In that case you may have existing partnerships and all you need is to build partner websites for link placement.
If you’re addressing people in a particular geographic area, then forming partnerships with local organizations can be an opportunity to get backlinks from their websites. In that case, you may already have existing partnerships, so all you need to do is get in touch with partner websites for link placement.
Aim for locally owned franchises and businesses instead of big corporations. You can also replicate the first link-building strategy by contributing to local blogs. And apart from local business blogs, you may come across official community blogs and local news blogs that welcome guest contributions.
Create a Forum Thread
Creating a forum thread like a Nairaland thread will be a brilliant way to build backlinks. A forum website that has a lot of relevant traffic coming in will serve as the perfect opportunity to post content related to your blog and services and attach your link within post to build backlinks back to your website.
Create premium content
If you want to get backlinks from major publications and leading industry blogs, you need to create premium content — content that demonstrates thought leadership and isn’t just a complication of tips or lists from other small business blogs.
Premium content includes:
- white papers;
- resource pages;
- in-depth blog posts;
- case studies;
- infographics; and
- co-created guest posts.
While premium content pieces require more time for completion, they have a much higher chance of being linked to than a standard blog post.
Partnering with other businesses that are not direct competitors can cut costs while giving all partners an opportunity to attract authority links
To find out more about any of WSI’s digital solutions,