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4 reasons why PPC is still vital to your Online Lead Generation Strategy

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As …

4 Strategies for maximizing PPC performance for dental practices

Dental practices, like many other small businesses, can benefit greatly from adding PPC advertising into their marketing plan. AdWords is Google’s Pay per Click (PPC) advertising service. AdWords allows businesses to display ads on millions of websites within the Google Display Network. These include popular sites such as CNN.com and Dictionary.com, which generate a lot …

PAY-PER-CLICK (PPC) to improve your marketing

Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative to search engine optimization, but the truth is, the resulting benefits from pay-per-click marketing are more instant and better to find than SEO. Here are five (5) great reasons why a pay-per-click campaign can help you achieve your online marketing goals: …

Top 6 Online Marketing Strategy for Business Owners

It is no news that online marketing plan is essential for every organization that aims at reaching millions of potential customers. Top agencies or companies that are recording growth will no doubt tell you they take online marketing seriously. If you are an entrepreneur and desire to take your business to new heights, you need …

5 Reasons why digital media marketing works in Nigeria

  Digital Media Marketing is not a new trend, nor a strange term for Nigerian Businesses, it’s a solution that can no longer be ignored. Why? Every Nigerian is looking for ways to make life simpler and better… Some even call it Change. It’s a dash for a better life and it’s this longing for …