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4 reasons why PPC is still vital to your Online Lead Generation Strategy

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As …

4 Strategies for maximizing PPC performance for dental practices

Dental practices, like many other small businesses, can benefit greatly from adding PPC advertising into their marketing plan. AdWords is Google’s Pay per Click (PPC) advertising service. AdWords allows businesses to display ads on millions of websites within the Google Display Network. These include popular sites such as CNN.com and Dictionary.com, which generate a lot …

PAY-PER-CLICK (PPC) to improve your marketing

Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative to search engine optimization, but the truth is, the resulting benefits from pay-per-click marketing are more instant and better to find than SEO. Here are five (5) great reasons why a pay-per-click campaign can help you achieve your online marketing goals: …

How Hashtag Research Can Boost your Content Marketing Game

Why Should I Dedicate My Time to Hashtag Research? Hashtag research is leading businesses all over the world towards organic, sustained growth. If you have read a bit about keyword research, then you already have a head start on understanding how vital it is. Hashtag and keyword research share a lot in common on their respective …

Top Eight Digital Marketing Trends You Should Be Aware Of

Digital Marketing has really evolved than you could ever imagine. New trends keep spinning up that if you don’t keep up you might be left out and confused. Marketing has really changed over time, people are more focused on quality content that quantity, chatbots are really effective and scheduling tools aren’t left out, etc. The …