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How To Use PPC To Drive More SEO Traffic To Your Website

PPC campaigns are a great way of driving quick results but its not the only way digital marketers can make a profit. Integrating PPC data in your seo strategy will help you improve your overall performance. Your SEO strategy should be flexible to trends, algorithms and user behavior. While it takes much time to evaluate SEO results, the PPC data …

Four Great Tools To Help Improve PPC Ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is …

4 reasons why PPC is still vital to your Online Lead Generation Strategy

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As …

4 Strategies for maximizing PPC performance for dental practices

Dental practices, like many other small businesses, can benefit greatly from adding PPC advertising into their marketing plan. AdWords is Google’s Pay per Click (PPC) advertising service. AdWords allows businesses to display ads on millions of websites within the Google Display Network. These include popular sites such as CNN.com and Dictionary.com, which generate a lot …

PAY-PER-CLICK (PPC) to improve your marketing

Pay-per-click advertising can sometimes be overlooked as the more expensive or less trusted alternative to search engine optimization, but the truth is, the resulting benefits from pay-per-click marketing are more instant and better to find than SEO. Here are five (5) great reasons why a pay-per-click campaign can help you achieve your online marketing goals: …