Search Engine in Nigeria: How businesses can outrank competition

08 Jun
2017
Search engine in nigeria

It’s important when rolling out google search engine activities that you do it the right way, because of the updates that google rolls out regularly.

In order for you to be on the right side of google and ensuring compliance while’st getting the best results on google, this article is for you.

This article will serve as a guide for you to create quality organic traffic that will not be penalized.

 

 

How to Rank on Search engine better than your competition for Nigerian businesses

 

  1. Assessing your search engine results
  2. Track your metrics
  3. Dr proper keyword research
  4. Link up keywords with great content
  5. Get backlinks for your content

Assessing the technical strength of your site:

Check your search engine results

You can use serps.com to assess your current level on search engine results, just type in “your keyword” and “your url” and click submit.

Check your site speed

Site speed is a major component towards determining your ranking factor, if your site has a slow load time, it would lend to poor results on your search engines.

 

How to Rank on Search engine better than your competition for Nigerian businesses

 

You can use either https: Google page speed or Pingdom, has long scores over 50%, you’re okay, check out the recommendations to increase the speed of your site and implement them accordingly with your developer.

Check site health

After looking at keyword search engine rank and site speed, assess the health of your site before you start to optimize.

Have you experienced a sudden drop in organic traffic after months or years of consistency? Are you wondering whether Google has deindexed (or banned) your site?

Are you wondering whether Google has deindexed (or banned) your site?

If you want to know for sure, use PixelGroove’s Google penalty checker tool. Input your URL and click “Check!”

 

Keep track of the right metrics

Keep track of the most important metrics that relate to your organic search, in this section, we would be going through those lessons in this section:

Organic Traffic

An important metric to keep track off is your organic visitors that are pouring in from your search engines.

You can use google analytics to check out this metric, easily by going through your analytics and checking into the acquisition tab, underneath the tab, you’ll see the traffic inflow from the organic section, that’s what you need to pay attention.

How to Rank on Search engine better than your competition for Nigerian businesses

Organic traffic conversion

It’s important to track not just the traffic coming in from organic sources, but also to track the keywords bringing in people and generating traffic for your website.

A great way to do this is with a tool can serp scan.

Serp Scan will show you the keywords that have sent organic traffic to your site within the last 12 months. It includes an on-page SEO keyword performance chart.

This tool makes it easy to get the data that you need from Google Analytics and to understand the broad picture relating to keywords on your site. But, you still need more.

If you want to learn more about lead generation strategies, use the form below to reach us and we would get back to you within 2 business days.

Free book Offer
12 Things Every Business needs to Know about Digital Marketing

Damola Akanbi
author

Akanbi Adedamola has over 3 years experience across content marketing, eCommerce and social media initiatives. Working with multiple brands across various industries, he delivers optimal results on digital marketing campaigns and initiatives to guarantee clients satisfaction.

Leave a reply

Your email address will not be published. Required fields are marked *