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Paid Search Advertising

A paid advertising strategy allows you to immediately connect with people who are searching for your products or services. We can help you target your customers through a combination of paid search and SEO together.

Target your customers using multiple dimensions

Leveraging granular control over your marketing performance, paid searches allow you to reach target customers based on multiple dimensions including device, time, and location

More control over who finds your page

Even when your SEO game is stellar, you can sometimes find yourself ranking for keywords you didn’t even mean to. Paid search advertising allows you to have control over your ad copy to target your ideal buyer personas.

You don’t pay if they don’t click

If your ad captures thousands of impressions, you only pay if you actually get the clicks. This means that some people are probably seeing your company name and vital info, giving you exposure, and future recognition. But you only pay if the user actually visits your page.

Did You Know?

Because it can be difficult to get rankings quickly through natural SEO, choosing to participate in paid search advertising can be beneficial. Here’s why:

80%

Google reports that search ads can boost brand awareness by as much as 80%

41%

On average, 41% of clicks go to the top 3 paid ads on the search results page

Top 3

PPC ads are one of the top three generators of on-page conversions

50%

Paid search visitors are 50% more likely to make a purchase than organic visitors

We do more than just Paid Search Advertising

Having an effective PPC plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your paid search advertising.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk PPC

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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