Nigerian Business Growth and Traffic Generation using Weblinks

19 Apr
2017
Nigerian Business Growth and Traffic Generation using Weblinks

Techniques to Grow your Backlinks for your Nigerian Website.

1. Guest posting

Not a new approach, certainly. But guest writing for relevant and respected publications remains one of the best ways to gain exposure to an audience that builds your own. And of course you’ll want, at minimum, a bio link back to your site in exchange for your content contribution.

Now, you may remember that Google at one point spoke out against guest posting for SEO. Yes, spammy sites submitting spam to other spammy sites in exchange for links is not smart, but that’s not what we’re talking about.

I’m also not necessarily talking about content farms like Forbes and Business Insider, although if that’s where your desired audience is, go for it. You’ll likely have better luck, however, with beloved niche publications that cater to the people you’re after.

 

Nigerian Business Growth and Traffic Generation using Weblinks

 

What you’re looking for is a place that you can contribute on a regular basis, rather than a one-shot. Not only will the audience begin to get familiar with you after repeat appearances, the publisher will value and trust you, which can lead to coveted in-content links to relevant resources on your site rather than just the bio link.

What if a publisher doesn’t allow links back to your site? Move on. It’s not just about SEO — if a reader is interested in seeing more of your work, they should be able to simply click a link to do so. That’s how the web works.

If you’re limited to a bio link, see if you can point to something more valuable than your home page. A free guide or course that gets people onto your email list is the primary goal ahead of SEO.

2. Podcast interviews

The explosion of podcasting, especially the interview format, is a potential boon for exposure and links. In short, podcasters need a constant supply of guests, and you should position yourself as a viable option.

The links appear in the show notes, and this can be a great way to get citations to your home page, your valuable opt-in content, and your most impactful articles. But you have to find a way to get on the show in the first place.

Nigerian Business Growth and Traffic Generation using Weblinks

This may be more doable than you think, because as I said, podcasters need a constant supply of fresh guests. And take it from me, we’re looking for new and interesting people outside of the typical echo chamber that exists in every niche.

The key, of course, is to do great work that reflects you know what you’re talking about. Then do your research:

  • Find relevant podcasts.
  • Take the time to understand the show, its audience, and its host.
  • Send a friendly note explaining why you would be a solid interview.

Don’t be shy; it’s just a (well-written) email, and podcasters want you to convince them to be their next guest. Or get someone who knows both your work and the host to recommend you. There are even podcast interview booking agencies cropping up that will do the outreach for you.

3. Tribal content

 

Tribal content is all about resonating strongly with people who believe the way you do on a particular issue.

Whenever I see a solid piece of content that warns against digital sharecropping, I share it on social. And there’s a good chance I’ll link to it as outside support the next time we talk about the topic.

If there is an important worldview within your niche or industry that other online publishers share, it’s likely important that they make the case to their audiences. With tribal content, you’re providing an important message that supports part of their editorial strategy as well as your own.

Nigerian Business Growth and Traffic Generation using Weblinks

That’s how the truly powerful links to your site happen. So start making a list of unifying concepts that you share with others in your arena, and make sure your relationships with those publishers are solid before you unleash your epic tribal content.

Wait … I was wrong

Now that I think about it, one link-building email almost worked on me. It was one of those cookie-cutter templates asking me to swap out a link in the web archive of my personal development newsletter Further.

When you curate content as I do with Further, linking to other people’s stuff is what it’s all about. So I took a look at the suggested resource, and it was surprisingly good.

I wrote back to say I wasn’t going to replace the old link, but I would include her resource in the next issue. Unfortunately, this person didn’t respond over the next several days.

What I got instead, just a day before publication, was the next automated email in her sequence, asking me if I had seen the original email that I had already replied to. Deleted that email, deleted the link to her resource in the draft issue, and included something else instead.

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Damola Akanbi
author

Akanbi Adedamola has over 3 years experience across content marketing, eCommerce and social media initiatives. Working with multiple brands across various industries, he delivers optimal results on digital marketing campaigns and initiatives to guarantee clients satisfaction.

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