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Inbound Marketing

Inbound Marketing Cold calling, direct mail and generic email blasts are tactics of the past that turn people off. Today’s effective marketing strategies allow prospective customers to find you naturally, no matter the size of your business

Attract the right people to your site

By using blogs, podcasts, video, SEO, social media, and other inbound marketing tactics, you’ll draw in not just a large number of visitors, but the right visitors – the ones who fit the buyer personas you’ve developed.

Engage with visitors to build your relationship

Once potential buyers have found your site, your goal is to keep them there as you establish trust. To convert more visitors to leads, we’ll help you use landing pages, forms, and calls-to-action to keep prospective customers engaged and coming back for more.

Delight your potential customers

Once you’ve captured the attention of your prospective customers, we’ll help you nurture your leads all the way to a sale. Not only that, but you’ll delight them so thoroughly that they’ll share their experience with others.

Did You Know?

Inbound marketing is the strategy of today that helps build for your future.
In case you need inspiration for your inbound marketing strategy, consider these statistics:

76%

76% of today’s marketers are using inbound marketing as their primary marketing strategy

75%

3 out of 4 inbound marketing channels cost less than outbound marketing channels

80%

80% of business decision makers prefer getting brand info from articles over ads

3X

Inbound marketing yields three times more leads per dollar than traditional marketing methods.

We do more than just Inbound Marketing

Having an effective inbound marketing plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your inbound marketing activities.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk inbound marketing

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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