Inbound Marketing Series Part 4: Content types and how to promote them

17 Apr

We’ve said it before, content is the centerpiece to any good Inbound Marketing Strategy. In our last piece of this 4 part series, we outline the main types of content and where you can promote them.


Inbound Marketing


How to Promote Them

As we outlined in Part 1: The Basics, you can have the best content in the world, but if you are nowhere to be found, the content falls on deaf ears. Paid Search and SEO are key to getting your information out there along with social media and email marketing.

Keywords are still the currency of the internet so make sure that you pepper your keywords into your content but try not to exceed 5% keyword density – or the old, mean English teacher that is Google, will dock your “grade”.

Sharing your content

While all of the social platforms are important for any business, it’s important to find the right channel for you to share that content. Tailor your content to that specific audience. Think about the difference between LinkedIn and Facebook. Both are great in their own ways, but would you share the same content to your LinkedIn connections that you would to your Facebook Audience?

Also, think back to your target buyer personas. Where are they researching? Where can they be reached? When you isolate your customer, your marketing strategies become much easier and more targeted.

Read the complete series by following the links below:

Part 1: The Basics

Part 2: The Benefits

Part 3: Creating a Strategy


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Dolapo Esho

Dolapo Esho is a search and social marketing specialist who has earned certification through WSI's Advanced Internet Marketing Program as well as the WSI Adaptive Search Engine Academy. She works with clients in the areas of marketing strategy, search engine optimization, pay-per-click marketing, and social media technology, such as blogging.

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