Marketing on social media is quite different from traditional marketing. In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Because social media marketing yields better visibility and ROI than traditional and TV advertising do.
This list covers six new and proven social media marketing strategies on the following key areas. Implementing these strategies, you will be able to bring in new customers, build strong relationships and trust, and win back customers that seem to have been lost forever.
Creating Instagram Stories
Instagram has over a billion users. And, roughly, half of its users use Instagram Stories every day.
And that’s where you have a chance to cash in via your Instagram Stories.
Considering the fact that you can build your audience and convert them through your stories, you should have a separate dedicated strategy for your Instagram Stories.
If you too are planning to use Instagram Stories, here are some of the best practices to create Instagram Stories that get views, engagement, and clicks –
- Add hashtags (#)
- Tag your location
- Run polls and encourage users to participate
- Use trending stickers and icons
- Follow the right image and video formats so your stories look good on mobile screens
- Put your popular updates, content, and stories in highlights
- Add links to stories
- Place strong CTAs
If you have a verified business account or more than 10000 followers, you could also set up your shop on Instagram. And then, you can promote your products through your Instagram Stories and ask watchers to take the desired action to buy.