Feng-GUI - WSI Axon
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What is Feng-GUI?

Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at.

Landing page optimization experts are using Feng-GUI to improve website conversion rates by increasing the visibility of call to actions elements.

Who Can Use Feng GUI?

Feng GUI is a visual reporting tool that can be used by digital marketing consultants and digital marketing teams of organizations.

The valuable insights from Feng GUI can prove useful in making interface design and modification decisions. Advert placement optimization is also useful for magazines and blogs and Feng GUI provides the reports for you to see just that.

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Business Application

Feng-GUI was instrumental in choosing the design that proofed as increasing the conversions. Our client was looking for a good design with an emphasis on converting visitors to clients. Several designs and versions were created and all of them had heat maps run on to check conversion characteristics and make design decisions. Design efforts were coordinated with other marketing companies.

The Feng-GUI heat map has been an invaluable asset to me and my business as an internet consultant. My customers love the heat map and the depiction. I would love to see a more detailed explanation of what each specific depiction signifies; Otherwise it is a great and effective tool.

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